Workland is a career-focused platform dedicated to helping individuals and organizations connect through meaningful work, skills, and opportunities.
We operate at the intersection of employment, career development, and skills monetization, providing job seekers with practical guidance while supporting employers with access to informed, prepared, and opportunity-ready talent.
We are recruiting to fill the position below: Job Title: Social Media Manager
Location: Lagos
Job Summary
We are looking for a creative, trend-savvy, and data-driven Social Media Manager to own and elevate our hair brand’s digital presence.
You will turn products, client hair transformations, and brand stories into engaging content that builds community trust and drives direct sales.
Key Responsibilities
Content Creation: Shoot, edit, and publish high-quality photos, TikToks, and Instagram Reels showcasing hair extensions, units, styling tutorials, and customer reviews.
Strategy & Planning: Develop and execute monthly social media content calendars aligned with product launches, sales promos, and brand goals.
Community Management: Respond to direct messages, comments, and inquiries promptly to convert followers into loyal customers.
Paid & Organic Growth: Collaborate on or manage basic paid social advertising campaigns (Instagram/Facebook Ads) to expand reach.
Trend & Algorithm Tracking: Stay updated on viral audio, beauty trends, and platform algorithm shifts to maximize organic engagement.
Analytics & Reporting: Track key performance indicators (KPIs)such as engagement rate, follower growth, click-throughs, and conversion metricsand report monthly.
Qualifications &
Requirements Education:
Minimum of OND
Experience: At least 1-3 years experience managing social media account
Technical
Skills:
Proficiency in short-form video editing (CapCut, InShot, or Adobe Premiere).
Familiarity with graphic design tools like Canva or Photoshop.
Experience with social media scheduling and analytics tools (e.g., Later, Hootsuite, Sprout Social).
Aesthetics & Tone: A strong eye for visual styling, clean feeds, luxury brand presentation, and an authentic brand voice
Salary N100,000 / month.