We are seeking a creative, proactive, and results-driven Social Media & Digital Marketing Manager to oversee the social media presence, digital marketing activities, and content creation for Travoofy and Internopay.
The ideal candidate will be responsible for developing engaging content, executing marketing campaigns, increasing brand visibility, driving audience engagement, and generating quality leads that contribute to business growth.
Key Responsibilities
Develop and implement social media and digital marketing strategies for both brands.
Manage social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and X.
Create engaging graphics, videos, reels, promotional content, and marketing materials.
Plan and execute paid advertising campaigns to generate leads and increase conversions.
Develop and manage monthly content calendars.
Monitor social media performance, engagement, and campaign effectiveness.
Maintain consistent brand messaging and online visibility.
Collaborate with internal teams to promote company services and campaigns.
Prepare weekly and monthly performance reports.
Requirements
Bachelor's degree or HND in Marketing, Mass Communication, or a related field.
Minimum of 2 - 4 years of relevant experience.
Strong graphic design and video editing skills (Canva, Photoshop, CapCut, etc.).
Experience managing social media accounts and running paid advertisements.
Excellent content creation, copywriting, and communication skills.
Good understanding of digital marketing, analytics, and lead generation.
Ability to manage multiple brands independently.
Experience in the travel or fintech industry is an added advantage.
A portfolio of previous work is mandatory.
Ideal Candidate:
A creative and commercially minded professional who can independently manage social media, produce high-quality content, execute marketing campaigns, and deliver measurable business results.