Social Media Manager

• Stella Maris Schools is looking for a creative, organised, and digitally skilled Social Media Manager to manage the School's social media platforms and strengthen its online presence.
• The successful candidate will create engaging content that showcases the School's academic achievements, activities, events, and values. The role also involves growing our online audience, maintaining consistent communication, and ensuring that all content reflects the School's standards and commitment to educational excellence.

Key Responsibilities

• Develop and implement a social media strategy that supports the School's communication and engagement goals.
• Manage the School's social media accounts, including content planning, scheduling, publishing, and monitoring.
• Create engaging content, including graphics, captions, stories, reels, and short videos.
• Prepare and maintain a monthly social media content calendar.
• Capture and coordinate photos and videos of school events, classroom activities, student achievements, and other important occasions.
• Promote the School's academic programmes, extracurricular activities, admissions, competitions, and special events.
• Respond professionally to comments, messages, and enquiries, and refer sensitive matters to management when necessary.
• Work with teachers, administrators, and other departments to gather information and identify content opportunities.
• Ensure that all published content reflects the School's brand, values, and communication standards.
• Monitor social media trends and use relevant ideas to improve content and audience engagement.
• Track social media performance and prepare regular reports on reach, engagement, and audience growth.
• Maintain an organised library of photos, videos, graphics, and other digital content.
• Monitor the School's online reputation and promptly report complaints or concerns that require management's attention.

Requirements

• Bachelor's degree, HND or equivalent qualification in Mass Communication, Marketing, Public Relations, Media Studies or a related discipline.
• At least 2 years of relevant experience managing social media accounts or producing digital content professionally.
• Demonstrable writing, editing, content planning and community management skills.
• Practical knowledge of major social platforms, including Facebook, Instagram, TikTok, LinkedIn or YouTube, as relevant to the school's channels.
• Ability to create or coordinate basic graphics and video content using tools such as Canva or equivalent software.
• Familiarity with social media analytics and content scheduling tools.
• Strong communication, organisation, creativity and attention to detail.
• Understanding of responsible online communication, privacy and safeguarding considerations when working with school related content.