- Responsible for Momentum Group's social media accounts, supporting the Momentum Group Foundation, Group Functions and Product Houses through the creation and management of original text, static and video content.
- The role manages posts and audience engagement, ensuring a cohesive Momentum Group brand presence that supports marketing objectives, while applying strong communication judgement, staying abreast of digital and social media trends, and creatively bringing the company's behaviours to life to drive reach and engagement.
Minimum Qualifications Requirements
- Relevant degree in Communications, Marketing, Business, Media, Public Relations or a related field
- At least 3 - 5 years' experience in social media marketing, content creation, community management or a related digital communications role.
- Demonstrated capability in writing, sub-editing, image and video content, presentations and stakeholder communication.
- Practical knowledge of online marketing, major social media channels and social media management practices.
- Knowledge of community-management and social-servicing practices.
- Knowledge of online reputation monitoring, crisis-communication support and escalation principles.
- Working knowledge of content governance, copyright, regulatory and responsible AI requirements relevant to social media.
- Experience using Meltwater and relevant platform tools such as Meta, TikTok and LinkedIn for publishing, listening, moderation, analytics and reporting.
- Knowledge of MarTech tools and paid social media principles
Duties & Responsibilities
Social Media Strategy, Content & Publishing
- Build and execute social media content plans informed by research, benchmarking, platform selection, messaging and audience identification.
- Collaborate with Group Functions, Product Houses and relevant business stakeholders to generate, manage and oversee social media content.
- Create, edit, publish and share original text, static, video and other platform-appropriate content that builds meaningful audience connections.
- Create and maintain integrated social media content calendars aligned to approved Group and brand priorities.
- Apply approved editorial standards, narrative frameworks and tone of voice consistently across social channels.
- Optimise company pages and content for platform visibility, discoverability, reach and relevance.
- Keep abreast of current social media technologies, platform developments, design tools and applications.
Community Management, Social Servicing & Reputation Support
- Deliver timely and accurate responses to community questions and requests across social platforms in line with approved response protocols.
- Manage audience engagement and community interactions in a manner that strengthens relationships and supports positive brand sentiment.
- Identify and escalate sensitive, high-risk or media-related conversations through agreed reputation and crisis-response protocols.
- Support the Head of Reputation & Strategic Projects and the Executive: Group Digital Content & PR with online reputation monitoring, insight and approved response activity.
- Engage relevant industry professionals, influencers and stakeholders via social media to support approved reputation and content objectives.
Campaigns, Paid Amplification & Influencer Support
- Support the execution and optimisation of paid social media and content-amplification activity in line with campaign objectives.
- Coordinate promotions, competitions and approved influencer or advocacy activity in accordance with Group governance requirements.
- Apply audience targeting and channel optimisation principles to improve reach and relevance.
Performance, Analytics & Insights
- Set campaign and channel objectives and KPIs aligned to business and communication goals.
- Track and report on reach, engagement, sentiment, share of voice, content effectiveness and return on investment.
- Use Meltwater, native platform analytics and other approved tools to monitor performance, audience behaviour and online conversations.
- Translate social data and insights into practical recommendations for content optimisation, publishing times, channel choices and escalation.
- Monitor competitor activity, industry trends and emerging audience behaviours to identify opportunities and risks.
Stakeholder Partnership & Client Service
- Build and maintain relationships with internal clients and stakeholders to enable coordinated, cross-functional social media delivery.
- Engage stakeholders to understand changing communication and audience needs and align social media support accordingly.
- Contribute to superior audience and client experiences across social touchpoints.
- Represent the function in relevant internal and external forums and share platform best practice.
Governance, Risk & Technology
- Execute social media activity in accordance with Group policies, brand standards, approval processes and legal, regulatory, copyright and platform requirements.
- Maintain appropriate publishing, access-control, moderation and escalation disciplines across Group social accounts.
- Use AI-assisted content and MarTech tools responsibly and in accordance with approved governance requirements.
- Contribute to the consistent application of social media governance and servicing practices across Group Functions and Product Houses.
Social Media Strategy & Execution
- Translates approved business, brand and communication priorities into practical channel plans, content calendars and platform activity.
Content Creation & Digital Storytelling:
- Creates and edits clear, engaging and platform-appropriate written, static and video content while applying editorial standards and tone of voice.
Community Management & Audience Engagement:
- Builds constructive audience relationships, responds appropriately and applies sound moderation and social-servicing judgement.
Online Reputation & Risk Judgement:
- Recognises emerging reputation opportunities and risks, exercises discretion and escalates sensitive matters through agreed protocols.
Performance Analytics & Optimisation:
- Uses platform data, social listening and audience insights to evaluate results and improve content, campaigns and channel performance.
Stakeholder Collaboration:
- Builds effective relationships across Group Functions, Product Houses and specialist teams to coordinate delivery in a federated environment.
Planning, Prioritisation & Execution:
- Manages multiple channels, calendars and deadlines with accuracy, pace and accountability.
Digital Agility & Innovation:
- Keeps current with platform, technology and audience developments and applies relevant improvements responsibly.
- Communicates clearly and professionally, adapting content and responses to the audience, channel, brand and risk context.
Client & Audience Centricity:
- Uses audience and stakeholder needs to shape relevant content, responsive service and consistent digital experiences.