Social Media Manager

Job Summary

• The Social Media Manager will be responsible for developing, implementing, and managing the company's social media strategy to increase brand awareness, strengthen online presence, engage customers, generate leads, and promote the company's products and services.
• The successful candidate will create engaging content, manage social media platforms, monitor performance, and ensure that the company's online presence reflects its brand identity and business objectives.

Key Responsibilities

Social Media Management:

• Manage the company's social media accounts, including Facebook, Instagram, LinkedIn, TikTok, and X.
• Develop and execute a monthly social media content calendar.
• Ensure consistent posting and brand messaging across all platforms.
• Monitor comments, messages, mentions, and customer interactions.
• Respond promptly and professionally to enquiries and complaints.

Content Creation:

• Create engaging posts, graphics, videos, reels, stories, and other digital content.
• Write compelling captions and marketing messages.
• Collaborate with the design and marketing teams to produce quality content.
• Take photographs and videos during company activities, events, and promotions.
• Ensure all content aligns with the company's brand guidelines.

Marketing and Brand Awareness:

• Develop creative campaigns to increase brand visibility and audience engagement.
• Identify opportunities to promote the company's products and services.
• Research industry trends, competitors, and audience preferences.
• Support product launches, promotions, events, and other marketing activities.
• Explore strategies to grow the company's online community.

Analytics and Reporting:

• Monitor social media performance and engagement.
• Track followers, reach, impressions, engagement rates, and conversions.
• Prepare weekly and monthly social media performance reports.
• Recommend improvements based on performance data.
• Measure the effectiveness of campaigns and promotional activities.

Advertising and Campaign Management:

• Plan and manage paid social media campaigns.
• Assist with Facebook and Instagram advertising.
• Monitor advertising budgets and campaign performance.
• Identify opportunities to improve lead generation and customer acquisition.

Key Performance Indicators (KPIs)

The Social Media Manager will be evaluated based on:

• Growth in social media followers.
• Improvement in audience engagement.
• Consistency and quality of content published.
• Increase in enquiries and leads generated through social media.
• Timely response to customer messages and comments.
• Effectiveness of marketing campaigns.
• Quality and timely submission of performance reports.
• Growth in brand awareness and online visibility.

Required Qualifications and Skills

• Bachelor's Degree, diploma, or relevant certification in Marketing, Communications, Public Relations, or a related field.
• Proven experience in social media management or digital marketing.
• Excellent written and verbal communication skills.
• Strong creativity and content development skills.
• Knowledge of social media management and analytics tools.
• Basic graphic design and video editing skills.
• Familiarity with Canva, CapCut, Meta Business Suite, and other relevant tools.
• Good organisational and time-management skills.
• Ability to work independently and meet deadlines.

Reporting and Accountability:

• Submit weekly social media activity reports.
• Prepare monthly performance and growth reports.
• Obtain approval for major campaigns and sensitive company communications.
• Maintain the confidentiality and security of company social media accounts.
• Ensure all published content represents the company professionally.

Expected Deliverables:

• Monthly social media content calendar.
• Regular posts, graphics, videos, reels, and stories.
• Weekly social media performance updates.
• Monthly analytics and performance reports.
• Social media growth and engagement strategies.
• Campaign plans and execution reports.

Personal Attributes:

The ideal candidate should be:

• Creative and innovative.
• Proactive and self-motivated.
• Professional and responsible.
• Detail-oriented.
• Results-driven.
• A good team player.
• Able to work under pressure.