The Social Media Manager/Content Creator will be responsible for developing and executing engaging digital content strategies to increase brand visibility, attract customers and drive sales for the clothing store and beauty salon. The ideal candidate must be creative, trend-aware and skilled in content creation, social media management and digital marketing.
Key Responsibilities
Develop and manage social media content strategies across Instagram, TikTok, Facebook and other relevant platforms.
Create engaging content, including videos, reels, graphics, pictures and promotional materials.
Plan and maintain a consistent social media content calendar.
Capture and edit quality photos and videos of clothing collections, beauty services and products.
Stay updated on social media trends, viral content and industry developments.
Manage social media pages, including posting, responding to messages and engaging with followers.
Develop campaigns to promote products, services, offers and special events.
Collaborate with the sales and salon teams to identify content opportunities.
Monitor social media performance and prepare monthly analytics reports.
Support influencer collaborations and other digital marketing initiatives.
Generate creative ideas to increase engagement, followers, enquiries and conversions.
Requirements
Bachelor's degree or relevant qualification in Marketing, Mass Communication, Media Studies or a related field.
3-4 years of experience in social media management and content creation.
A strong portfolio showcasing previous content and social media campaigns.
Proficiency in Canva, CapCut and other content creation/editing tools.
Good knowledge of Instagram, TikTok, Facebook and digital marketing strategies.
Excellent photography, videography and storytelling skills.
Strong writing, communication and creative skills.
Ability to work independently and meet content deadlines.
Experience in fashion, beauty or lifestyle brands is an advantage.