Social Media Manager

Reports To: Brand & Community Manager

Salary: 150,000 - 200,000 Gross

About The Brand

We are an intentional wellness brand committed to helping people live more consciously, purposefully, and wholeheartedly. We believe wellness extends far beyond self-care routines or aesthetics. It encompasses every aspect of human living ~ the joys, the challenges, the moments of growth, and everything in between. Our mission is to create a thoughtful and welcoming space where people feel supported, inspired, and empowered to navigate life's journey with greater intention. Everything we create is rooted in purpose. We don't create content simply to be seen; we create meaningful experiences that encourage reflection, growth, connection, and intentional living.

Role Summary

The Social Media Manager is responsible for translating the brand's vision into meaningful digital experiences across our social media platforms. This role goes beyond scheduling posts or following trends. We are looking for someone who understands the purpose of wellness communication and appreciates the responsibility of building a brand that people trust during different seasons of their lives. The successful candidate will work closely with the Brand & Community Manager to execute the brand's content and engagement strategy while helping to build a thriving online wellness community.

Key Roles & Responsibilities

• Execute the social media strategy across all active platforms.
• Develop and maintain monthly and weekly content calendars.
• Coordinate content production and videography with the graphic designer, and other team members.
• Manage publishing schedules and maintain brand consistency.
• Build and nurture an engaged online community through timely and empathetic interactions.
• Respond to comments, direct messages and mentions while escalating sensitive issues where necessary.
• Create meaningful brand storytelling that reflects the brand's mission and values.
• Monitor relevant wellness and intentional living trends and recommend appropriate opportunities.
• Track performance metrics and prepare monthly social media reports with recommendations.
• Support campaigns, partnerships, events and community initiatives across digital platforms.

Requirements

• Bachelor's degree in Communications, Marketing, Mass Communication, Public Relations, Media Studies, Psychology, Social Sciences or a related field.
• Minimum of 2 years' experience managing social media for a brand or organisation.
• Experience with purpose-driven, wellness, lifestyle, education or social impact brands is an advantage.
• Excellent copywriting and storytelling skills.
• Strong understanding of Instagram and other social media platforms.
• Experience using content scheduling and analytics tools.
• Working knowledge of Canva and basic design principles.
• Proficiency in editing short-form videos for social media using tools such as CapCut, Adobe Premiere Pro, or similar software.
• Basic understanding of photography, videography, lighting, and content production workflows.
• Strong organisational skills, creativity, emotional intelligence and attention to detail.

Success in the Role

Success in this role means building an engaged community, creating meaningful content, strengthening trust in the brand, and ensuring every digital interaction reflects the brand's purpose and values.