Social Media Manager And Content Creator

Social Media & Content Creator (remote)

We are a cutting-edge business and technology school dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation. Key Responsibilities Content Strategy: This is your strategy to own. You define the direction, not just the calendar Content Creation & Production: Content Types You Will Work With: Social Media Management: Community Building & Engagement: Growth & Campaign Support: Analytics & Reporting: Key KPIs Reach & Growth: Revenue Contribution: What Success Looks Like (12–18 Months) Required: Our Culture: We live by a culture of excellence, integrity, and growth: Compensation We are looking for a creative, platform-native Social Media Manager and Content Creator to own our brand’s digital presence, drive our content strategy, and create content from the ground up. This is a hands-on, high-ownership role for someone early in their career who is hungry, camera-ready, and built for the internet. Your core mission: build an audience that trusts us, create content that converts, and show up as the face of the brand through original video, Canva-designed visuals, edited short-form content, and community storytelling. You will not just post content. You will own the strategy, appear on camera, design the assets, edit the videos, and drive the growth. If you live on the internet and are not afraid of a lens this role was built for you. Own and drive the end-to-end content strategy from audience insight and content pillars to channel mix and publishing cadence. Build and manage an editorial calendar aligned with campaigns, product launches, and business objectives. Define and continuously evolve the brand voice, tone, and visual identity across all digital touchpoints. Conduct regular audience research, competitive analysis, and trend monitoring to keep content sharp and culturally relevant. Work closely with leadership, product, and sales to translate company milestones into compelling content stories. Surface audience insights, engagement patterns, and behavioural signals to inform the wider marketing strategy. You are the creator. You shoot it, design it, edit it, and publish it. Appear on camera as the face of the brand presenting, storytelling, and educating directly to our audience through Reels, TikToks, YouTube Shorts, and LinkedIn video. Design all visual content in Canva social graphics, carousels, story templates, promotional assets, and branded design elements to a consistently high standard. Edit video content across formats using CapCut, Adobe Premiere, or similar tools cutting, captioning, adding music, applying transitions, and optimising for each platform. Write clear, engaging, on-brand copy for captions, newsletters, scripts, and campaign assets. Shoot lo-fi, authentic video content that feels native and relatable on each platform. Repurpose long-form content (webinars, interviews, reports) into snackable, high-performing social formats. Generate and curate social proof testimonials, UGC, community wins, and success stories. A-Roll talking-head, instructor, testimonial, interview footage B-Roll screen recordings, walkthroughs, cutaways, behind-the-scenes Short-Form Video Reels, TikToks, YouTube Shorts Long-Form Video webinars, course modules, live class replays Explainer Videos animated or narrated learning content Promo & Ad Creatives platform video ads Testimonial Videos student success stories Event Recap Videos bootcamp and workshop highlights Motion Graphics & Animation intros, outros, kinetic text Screen Recordings & Tutorials LMS and software guides Podcast Visuals audiograms and video podcast cuts You own the channels. You grow the numbers. You build the presence. Own the day-to-day management of all social channels Instagram, LinkedIn, TikTok, X (Twitter), Facebook, and YouTube. Develop platform-specific strategies tailored to each channel’s algorithm, culture, and audience behaviour. Schedule, publish, and engage in real time responding to comments, DMs, and mentions to build a genuine community. Monitor trends, sounds, formats, and cultural moments and move quickly to capitalise on them. Grow follower count, engagement rate, and brand reach with a clear month-on-month improvement mindset. You do not just manage a following you build a community people genuinely want to belong to. Build and manage owned communities across WhatsApp, Discord, Slack, or Circle designing structured onboarding and activation journeys. Plan and execute community engagement programmes: AMAs, challenges, webinars, and brand rituals that deepen loyalty. Moderate discussions, respond to queries, and act as the bridge between community members and internal teams. Identify, recruit, and nurture brand advocates, super-users, and community champions through a structured programme. Monitor community sentiment and feedback, translating insights into content and messaging improvements. Your content feeds the funnel. You think beyond the post. Create performance-driven content assets that support awareness, lead generation, conversion, and retention goals. Support integrated campaigns: product and programme launches, themed activations, giveaways, and influencer or creator partnerships. Build lead-generating content assets such as challenges, guides, and community-based nurture touchpoints. Collaborate with the growth and sales teams to ensure content consistently feeds acquisition goals and reduces sales friction. Track UTMs, inbound attribution, and content-to-lead signals to demonstrate funnel contribution. You track what matters. You act on what you find. You report with clarity. Track and report weekly and monthly on reach, engagement rate, follower growth, saves, shares, watch time, and community activity. Use platform analytics (Instagram Insights, TikTok Analytics, LinkedIn Analytics) and tools such as Google Analytics to measure performance. Translate data into actionable insights and continuously iterate on content strategy, formats, and posting cadence. Demonstrate clear content ROI and communicate results to leadership in plain language. Follower growth rate per platform (Instagram, LinkedIn, TikTok, YouTube, X) Total monthly reach and impressions Profile visit-to-follow conversion rate Video views per post (Reels, TikTok, YouTube Shorts) Average engagement rate per post Comments, shares, and saves per post Story views and interaction rate Click-through rate (CTR) on links in bio and posts Number of posts published per week per platform Content calendar adherence rate Turnaround time from brief to publish Campaign conversion rate (awareness to inquiry) Cost per lead from organic social content UstackSchool has a recognisable, consistent, and compelling social media presence across all key platforms. Content is driving measurable top-of-funnel traffic, leads, and enrollments not just likes and follows. A content system is in place: planned calendars, repeatable formats, and reliable publishing cadences. Short-form video content is performing strongly and consistently growing reach and follower counts. Brand storytelling is sharp student success stories, program outcomes, and company culture are being communicated with clarity and emotion. Content is actively supporting sales campaigns, product launches, and partnership announcements. The brand voice is distinctive, trusted, and engaging across platforms. 1–3 years of experience in social media management, content creation, or community building A demonstrable portfolio of content you have created video, graphics, carousels, and copy (links required) Proven comfort appearing on camera in brand or personal content contexts Proficiency in Canva able to design social graphics, carousels, and branded templates independently Video editing skills able to cut, caption, add transitions, and platform-optimise video using CapCut, Premiere, or similar Demonstrated ability to own or contribute to a content strategy, not just execute tasks Hands-on experience managing at least two major platforms (Instagram, TikTok, LinkedIn, X, YouTube) Strong written communication in English Basic understanding of social analytics and how to interpret performance data Experience in a tech, SaaS, edtech, or startup environment Familiarity with community platforms (Discord, WhatsApp, Slack, Circle) Basic knowledge of SEO, email marketing, or paid social Motion graphics, animation, or an AI-powered creative tool experience Experience coordinating influencer or creator partnerships Degree in Marketing, Communications, Media, or a related field (not required) You are a scrappy, creative self-starter who gets things done without being told twice. You think in content formats, move fast, and genuinely care about the community you are building. Energetic, action-oriented, and deeply platform-native Instagram, TikTok, LinkedIn, and X are where you already live Comfortable and confident on camera talking-head, explainer, and lifestyle formats feel natural to you A strong writer and visual thinker with a sharp eye for content that stops the scroll Hands-on with Canva you design social graphics, carousels, and branded templates independently Skilled at video editing you cut footage, add captions, sound, and transitions using CapCut, Premiere, or similar A strategic thinker you can own and drive a content strategy, not just execute someone else’s plan Data-curious you check your numbers and change course when something is not working Community-first and genuinely empathetic you care about the people on the other side of the screen Organised and reliable in fast-moving, startup environments Take Ownership Act with initiative, accountability, and a long-term lens Customer Obsession Prioritise the outcomes of our customers above all Execute with Excellence Deliver quality work with precision and real impact Action-Oriented Move fast, experiment, learn, and iterate Inclusive & Diverse Every voice is heard and every perspective valued Competitive contract compensation Flexible working schedule with [remote/hybrid] work options High ownership, creative freedom, and strategic influence from day one Performance-based bonuses tied to content and growth milestones Direct exposure to fast-paced startup operations and leadership Clear path to a senior content or marketing role as the team scales Access to tools, courses, and resources to grow your craft.