- To develop, implement, and manage the company's social media and digital content strategy to strengthen brand visibility, generate qualified business leads, support sales growth, and enhance customer engagement.
Social Media Strategy and Management
- Develop and implement a monthly social media content plan aligned with sales and marketing objectives.
- Manage the company's social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.
- Maintain a consistent posting schedule and ensure all content reflects the brand identity.
- Grow the online following through organic and paid digital campaigns.
Content Creation and Brand Promotion
- Create engaging content, including product photos, videos, reels, graphics, and promotional campaigns.
- Coordinate photography and video coverage of products, operations, and customer projects.
- Develop product education content and customer testimonials.
- Ensure all published content is accurate, professional, and consistent with brand guidelines.
Digital Lead Generation and Sales Support
- Generate qualified enquiries through social media campaigns and other digital channels.
- Respond promptly to customer enquiries, direct messages, and comments.
- Capture and organise enquiries, referring potential customers to the appropriate salespeople.
- Coordinate with the sales team to monitor lead progress and conversion.
Paid Advertising and Campaign Management
- Plan and execute approved paid advertising campaigns across relevant platforms.
- Assist in developing campaign budgets, target audiences, and promotional messages.
- Optimise campaigns to improve reach, engagement, enquiries, and cost per qualified lead.
Website and Online Brand Presence
- Support the maintenance of the company's website and other digital platforms.
- Ensure product information, contacts, and promotional materials are accurate and up to date.
- Monitor online reviews, customer feedback, and brand mentions.
Reporting and Performance Monitoring
- Prepare weekly and monthly social media performance reports.
- Track audience growth, reach, engagement, enquiries, and conversions.
- Maintain a digital leads register and track commercial outcomes with the sales team.
Qualification and Experience
- Diploma or Bachelor's degree in Digital Marketing, Marketing, Communications, Media Studies, or a related field.
- At least 2 years of relevant experience in social media management or digital marketing.
- Experience in content creation, graphic design, and short-form video editing.
- Experience in manufacturing, construction, hardware, or B2B marketing will be highly desirable.
- Practical knowledge of Meta Business Suite, Facebook Ads Manager, TikTok, and LinkedIn.
- Ability to analyse digital marketing performance and prepare reports.
- Excellent photography, videography, and content creation abilities.
- Strong written and verbal communication skills.
- Creativity and a strong understanding of digital marketing trends.
- Good analytical and reporting skills.
- Strong organisational and time-management abilities.
- Commercial awareness and understanding of sales processes.
- Professionalism, initiative, and attention to detail.