Social Media Inbound Officer At Aspom Travel Agency

Key Responsibilities

• Manage the company's social media accounts, including Instagram, Facebook, TikTok, LinkedIn, WhatsApp, and other relevant platforms.
• Develop and implement a monthly social media content plan and calendar.
• Create, edit, and publish engaging content, including posts, reels, videos, graphics, stories, and promotional materials.
• Promote the company's travel packages, flight deals, visa services, holiday packages, and other services.
• Research current travel trends, audience interests, and relevant social media trends.
• Respond promptly to comments, messages, enquiries, and leads across social media platforms.
• Convert social media enquiries into potential clients and follow up appropriately.
• Monitor social media performance, engagement, reach, leads, and conversions.
• Prepare regular social media performance reports for management.
• Collaborate with the Ticketing, Visa, Holiday, and Operations teams to obtain accurate information for content creation.
• Coordinate with designers, photographers, videographers, and influencers where necessary.
• Maintain consistent brand voice, image, and professional standards across all platforms.
• Monitor competitors and identify opportunities to improve the company's online presence.
• Assist with social media advertising and paid campaigns when required.
• Ensure all published content is accurate, professional, and aligned with company policies.
• Perform other digital marketing and social media duties assigned by management.

Requirements

• B.Sc., HND, or OND in Marketing, Mass Communication, Digital Marketing, Communications, or a related field.
• 1 - 3 years of social media or digital marketing experience is an advantage.
• Strong knowledge of major social media platforms and their features.
• Good content creation, copywriting, and storytelling skills.
• Basic graphic design and video editing skills using tools such as Canva, CapCut, or similar applications.
• Good understanding of social media analytics and performance metrics.
• Excellent communication and customer engagement skills.
• Creative, proactive, organized, and detail-oriented.
• Ability to identify trends and create timely, engaging content.
• Ability to work independently and meet content deadlines.