We are seeking an experienced and creative Social Media & Digital Marketing Executive to develop engaging content strategies, strengthen brand visibility, and drive audience engagement.
The ideal candidate should be proficient in AI-powered content creation and capable of developing marketing strategies that appeal to supermarkets, retailers, distributors, and end consumers.
Key Responsibilities
Develop and execute social media and digital marketing strategies aligned with business objectives.
Generate creative content ideas and manage content calendars across relevant platforms.
Use AI tools to create engaging video content, visuals, captions, and other marketing materials.
Supervise content production and review materials before publication to ensure quality and brand consistency.
Coordinate with videographers, designers, and other content creators to execute campaigns.
Develop targeted content strategies for supermarkets, retailers, distributors, and end consumers.
Monitor social media trends, competitor activities, and consumer behaviour to identify marketing opportunities.
Manage the company's social media platforms and maintain consistent brand communication.
Track campaign performance, analyse engagement metrics, and recommend improvements.
Support product promotions, launches, and other digital marketing initiatives.
Requirements
Bachelor's Degree in Marketing, Mass Communication, Digital Media, or a related field.
3 - 5 years of relevant experience in social media management, digital marketing, or content strategy.
Proven experience developing and executing digital marketing campaigns.
Proficiency in AI-powered content creation tools, particularly for video and visual content.
Strong understanding of social media platforms, digital marketing trends, and content analytics.
Ability to develop marketing strategies for both business customers (B2B) and end consumers (B2C).
Experience in the FMCG, retail, or consumer goods industry is an advantage.
Strong creative thinking, storytelling, communication, and organisational skills.
Familiarity with tools such as Canva, CapCut, ChatGPT, and other AI-powered content creation platforms.
Ability to coordinate content production and supervise the quality of published content.