Role Summary
As our Social Media Coordinator, you will be a multi-talented creative who excels at visual storytelling, graphic design, and short-form video editing. You will handle content creation from concept to execution, shaping the aesthetic and narrative of our social channels.
Responsibilities
Design eye-catching graphics, promotional visuals, and digital assets aligned with brand guidelines to showcase new drops and best sellers.
Edit and post engaging short-form social videos (Reels, TikToks, Shorts) featuring crisp pacing, motion graphics, audio sync, and text overlays.
Brainstorm, plan, and schedule a weekly multi-platform content calendar that aligns social content with marketing campaigns, sales, bundles, and limited-time offers.
Create and curate on-brand captions, compelling hooks, and visual storytelling that celebrates Black art and culture to drive audience engagement.
Interact daily with comments, DMs, and mentions to foster a strong, responsive, and connected community.
Stay ahead of design trends, social audio hooks, and platform features while tracking performance metrics (reach, engagement, followers, and click-throughs) to report insights and optimize future content.