Social Media & Content Executive (manufacturing)

DynamicPlus Advisory is a professional consultancy that provides strategic and cost effective business solutions to start-ups as well as small and medium sized businesses by Studying their businesses, understanding their individual needs, and providing them with the necessary customized solutions to their Human Resources needs.

We are recruiting to fill the position below: Job Title: Social Media & Content Executive (Manufacturing)

Location: Ajao - Lagos Employment Type: Full-time

Job Description

We’re looking for a creative, digitally savvy, and trend-conscious Social Media & Content Executive to bring fresh energy toour clients’ online presence.

The clent is a Nigerian plastics manufacturer with a diverse range of household products and furniture, and we’re looking for someone who can make everyday products feel exciting, relevant, and worth talking about.

The ideal candidate understands internet culture, knows what makes people stop scrolling, and can turn simple ideas into engaging content. They are curious about the business, constantly asking questions to gain insight, turning insight into an online community.

We want someone who can help build a recognisable consumer brand, grow our audience, and connect with customers across Nigeria.

We’re looking for a Gen Z mindset: creative, curious, culturally aware, and always one step ahead of the trends.

A degree in marketing or communications is a plus, but creativity, initiative, and demonstrated content skills matter more.

Key Responsibilities Social Media Management:

Manage the company’s Instagram, Facebook, TikTok and other relevant social platforms.

Develop and execute a monthly content calendar.

Create engaging posts, Reels, TikToks, Stories and short-form videos.

Write captions that are engaging, relatable and aligned with the brand’s voice.

Monitor comments, messages and audience interactions.

Maintain a consistent brand identity across all channels.

Content Creation & Creative Direction:

Conceptualise, shoot and edit original photo and video content using a smartphone.

Identify trending sounds, memes, challenges and content formats that can be adapted to our products and audience.

Create content around product demonstrations, lifestyle inspiration, behind-the-scenes moments and everyday Nigerian experiences.

Collaborate with internal teams, dealers and customers to capture authentic content.

Bring fresh creative ideas to weekly brainstorming sessions.

Community Growth & Engagement:

Develop strategies to increase brand awareness, followers and engagement.

Identify relevant Nigerian content creators, influencers and potential brand collaborators.

Build an active online community through interactive content, conversations and campaigns.

Help drive consumer inquiries and interest in the companyproducts through our dealer network.

Analytics & Performance:

Track content performance, audience growth, reach, engagement and inquiries.

Prepare simple monthly performance reports.

Identify successful content formats and recommend improvements.

Support paid social media advertising campaigns and promotions.

Requirements What We’re Looking For

A strong understanding of Instagram, TikTok, Facebook and current social media trends.

Comfortable starring in, creating and editing engaging short-form videos.

A creative and innovative thinker who isn’t afraid to experiment and pitch new ideas.

Familiarity with tools such as CapCut, Canva and Meta Business Suite.

Good written communication skills and a natural ability to create engaging captions.

An eye for design, visual storytelling and content aesthetics.

Awareness of Nigerian pop culture, consumer behaviour, humour and online trends.

Comfortable appearing on camera when needed and directing others.

Highly organised, proactive and able to manage content independently.

Willingness to visit our factory, showrooms and dealers to capture content.

Bonus Points If You

Have grown a personal social media account or managed a brand’s account.

Have a portfolio of TikToks, Reels or social campaigns you’ve created.

Know how to make ordinary everyday products look interesting on camera.

Understand how to use social media to encourage real purchases, not just likes.

Have experience working with Nigerian lifestyle, retail, FMCG or consumer brands.

What Success Looks Like: Within your first 3–6 months, we’d love to see:

A consistent, engaging social media presence across our key platforms.

Growth in brand awareness, reach and meaningful engagement.

A recognisable visual style and tone of voice for the company.

Original content series that audiences enjoy and recognise.

Increased customer inquiries and traffic to our dealers.