Duties & Responsibilities Create and manage social media content calendars. Develop engaging content and campaigns. Monitor social media trends and audience engagement. Manage paid social media advertising campaigns. Generate content using AI tools. Create prompts and workflows to improve content production. Analyze campaign performance and prepare reports. Manage brand reputation and online communities. Desired Experience & Qualification The candidate must have expertise across major social media platforms, including social media strategy, creative content development, audience engagement and performance optimisation. They must also have practical experience with paid media and advertising platforms, particularly Meta Ads Manager, Google Ads and YouTube advertising, including boosting, campaign management, audience targeting, budget allocation and analytics. A strong understanding of AI-powered creative tools, social media trends and platform algorithms is essential. Bachelor''s Degree or Diploma in: Marketing Digital Marketing Communications Public Relations Media Studies Business Management Information Technology (advantageous for AI-focused roles)