We are looking for an experienced SEO Specialist with proven experience in the gaming/iGaming or sports betting industry to improve organic search visibility, traffic and player acquisition.
The ideal candidate must understand the Nigerian gaming market and have hands-on experience executing SEO strategies for betting, casino or gaming platforms.
Key Responsibilities
Develop and execute SEO strategies for gaming/betting websites.
Conduct keyword research and optimise website content, landing pages and metadata.
Manage technical SEO, site structure, internal linking and indexing.
Develop and execute link-building and off-page SEO strategies.
Monitor organic traffic, rankings and SEO performance using Google Search Console, GA4, Ahrefs/SEMrush
Identify opportunities to improve visibility across Google Search and emerging AI search platforms.
Research Nigerian gaming/betting search trends and identify high-value keywords.
Track competitors and provide actionable SEO recommendations.
Requirements
5+ years of hands-on SEO experience, with proven experience in the gaming, iGaming or sports betting industry.
Strong understanding of technical, on-page and off-page SEO.
Experience with Google Search Console, GA4 and Ahrefs/SEMrush.
Good understanding of keyword research, content strategy and link building.
Knowledge of the Nigerian search market and betting/gaming keywords.
Understanding of GEO (Generative Engine Optimization) and AI search visibility is an advantage.