The SEO/Digital Marketing & Social Media Executive will drive online visibility, website traffic, lead generation, and brand awareness across digital channels.
The role will focus on SEO, digital campaigns, website performance, social media management, content, and digital engagement to support the growth of the company's retail operations.
Key Responsibilities
Develop and implement SEO strategies to improve website rankings and organic traffic.
Conduct keyword research, competitor analysis, and website audits.
Manage Google Ads, social media platforms, campaigns, and other digital marketing initiatives.
Create, manage, and optimize engaging content across digital and social media channels.
Monitor website and social media performance, user engagement, and conversion rates.
Support marketing activities across multiple retail locations when required.
Requirements
Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, or a related field.
Relevant digital marketing/social media certifications will be an added advantage.
2-4 years of hands-on experience in SEO, Digital Marketing, and Social Media Management.
Experience managing digital marketing and social media activities for established retail brands is highly preferred.
Strong knowledge of SEO, SEM, Google Analytics, Google Search Console, and digital advertising platforms.
Proficiency in social media management, content creation, and online campaign management.