About the Role Our client is seeking a hands-on Senior Social Media Manager to lead the planning, creation, and optimisation of social media across multiple client accounts. This role combines high-level strategy and performance marketing with active content creation, requiring a professional who can translate brand goals into platform-ready assets and measurable results. Key Responsibilities Strategy & Planning: Develop platform-specific channel plans across Instagram, TikTok, Facebook, LinkedIn, X, YouTube, and Pinterest aligned with brand awareness and lead generation goals. Hands-on Content Creation: Personally shoot and edit original, platform-first content (Reels, TikToks, Shorts, carousels) and write compelling short-form copy, headlines, and scripts. Creative Direction: Manage the end-to-end content calendar, ensuring all output aligns with brand voice, and provide clear briefs to specialist designers or videographers when required. Community Oversight: Set the direction and escalation framework for community management, monitoring sentiment and nurturing audience engagement. Paid Social & Influencers: Manage content amplification (boosting) and coordinate influencer campaigns, ensuring organic and paid activities are aligned. Reporting & Optimisation: Deliver weekly and monthly reports, translating performance data into actionable commercial insights and growth recommendations. Client Management: Present plans and reports in client meetings, managing feedback loops and building trusted relationships through reliable delivery. Governance & Risk: Ensure all content follows platform policies, copyright requirements, and internal security protocols for account access. Requirements Content Creation Skills: Proficiency in capturing and editing short-form video and social assets using mobile or camera equipment and editing tools. Platform Fluency: Deep understanding of major social media platforms, including their specific formats, audiences, and evolving best practices. Copywriting Excellence: Ability to write concise, brand-appropriate social copy with effective hooks and CTAs. Agency Experience: Proven ability to manage multiple client accounts simultaneously in a fast-paced, deadline-driven environment. Analytical Ability: Experience in tracking KPIs and using data to optimise posting schedules and content formats. Organisational Skills: High attention to detail regarding scheduling, approvals, and quality control. What's on Offer A market-related salary based on experience. The opportunity to work in a dynamic agency environment across a diverse range of client brands. Collaborative team culture with access to specialist creative and performance marketing support. Exposure to the latest social media trends and platform innovations.