The company is seeking an experienced Senior Sales Manager who will be responsible for leading and driving the organisation's sales strategy, revenue growth, and market expansion.
The role involves developing and implementing effective sales strategies, identifying new business opportunities, building and maintaining strategic relationships with key clients, leading and supervising the sales team, setting and monitoring sales targets, and ensuring consistent achievement of revenue objectives.
Key Responsibilities
Develop and implement long-term sales strategies to drive revenue and business growth.
Lead, supervise and coordinate the entire sales department.
Set and monitor departmental sales targets and performance objectives.
Identify new markets, business opportunities and potential corporate partnerships.
Develop and maintain relationships with major clients and strategic business partners.
Monitor the performance of Sales Managers, Senior Sales Officers and other sales personnel.
Review sales reports, market trends and business performance to guide management decisions.
Lead high-value negotiations and secure major business deals.
Develop strategies to improve customer acquisition, retention and market share.
Oversee sales team recruitment, training, development and performance evaluation in collaboration with HR.
Ensure compliance with company sales policies, pricing structures and commission arrangements.
Work closely with technical, operations, finance and other departments to ensure effective service delivery.
Prepare and present monthly, quarterly and annual sales performance reports to Management.
Recommend improvements to sales operations, business development and revenue generation.
Key Performance Indicators (KPIs)
The Senior Sales Manager will be evaluated based on:
Overall company sales and revenue growth.
Achievement of annual sales targets.
Expansion into new markets and customer segments.
Acquisition and retention of major clients.
Performance and productivity of the sales department.
Growth in strategic partnerships and business opportunities.
Improvement in sales processes and operational efficiency.
Timely submission of management reports.
Requirements
Educational Qualifications:
Minimum of HND or Bachelor's Degree in Marketing, Business Administration, Sales Management, Economics or a related discipline.
Professional certification in Sales, Marketing or Business Management is an added advantage.
Work Experience:
7 - 10 years of relevant sales and business development experience.
At least 3 - 5 years in a senior sales management or leadership position.
Experience in renewable energy, solar energy, or technical sales is a strong advantage.
Proven experience managing sales teams, major accounts, and revenue targets.
Required Skills:
Excellent strategic planning and leadership skills.
Strong business development and negotiation abilities.
Excellent communication and relationship management skills.
Strong financial and sales performance analysis skills.
Ability to manage large teams and drive organisational growth.
Excellent decision-making and problem-solving abilities.
Good knowledge of sales management systems and Microsoft Office.