Our client is a global education group driven by a mission to develop conscious leaders. The group is seeking an experienced Senior Programmatic Specialist to build, manage and optimise programmatic advertising across its diverse portfolio of business units and international markets.This is an exciting opportunity to take ownership of programmatic advertising within a digitally led, multi-brand marketing environment, shaping campaign strategies, leveraging audience insights and driving measurable performance across multiple markets.Key responsibilities
Set programmatic strategy.
Set up and manage demand-side platforms such as DV360, The Trade Desk or StackAdapt.
Develop audience and data strategy.
Run display, video, connected TV, native and audio campaigns.
Manage brand safety, viewability and ad fraud.
Manage programmatic partners.
Measure incrementality.
Report performance across markets in Africa and India.
5 to 8 years in programmatic, with hands-on DSP experience.
Agency or trading desk background.
Experience in African markets is an advantage.
Agency experience and comfort wearing multiple hats are essential.
Experience in higher education or ed-tech is an advantage.
Desired Skills:
CPM and CPA efficiency
Viewability
Brand safety
Assisted conversions
Reach