About the Job

We're seeking a senior, well-rounded Marketing Strategist to join our team, someone who understands the full scope of ATL/BTL marketing and is obsessed with automating, optimizing, and scaling for impact.

Key Responsibilities

Develop and execute cross-channel marketing strategies for clients across various industries
Lead marketing automation strategy using tools like HubSpot, Mailchimp, Zapier, ActiveCampaign, etc.
Collaborate with content, social media, and performance teams to ensure seamless campaign execution.
Audit client funnels and customer journeys and recommend automation-based improvements
Set up campaign tracking, lead scoring, CRM workflows, and email marketing journeys
Analyze campaign performance and prepare data-driven reports with actionable insights
Stay up to date with industry trends, tools, and channel best practices
Lead and support the Marketing Strategy & Implementation Team on various client projects.
Support the development of pitches, proposals, and go-to-market plans for new clients.

Requirements

What We're Looking For:

5+ years of experience in marketing strategy, ideally within an agency or B2B environment
Strong knowledge of marketing automation tools, CRM systems, and integrations
Broad understanding of key marketing channels (email, SEO, paid ads, content, social, partnerships)
Analytical mindset with a results-driven approach to decision-making
Excellent communication and client-facing skills
Comfortable working in a fast-paced, collaborative environment
Bonus: Experience setting up dashboards, data pipelines, or using tools like Google Analytics, Looker Studio, Notion, or Airtable.

Perks & Benefits

Senior Marketing Strategist At Tezza Business Solutions Ltd