Shape Africa's Channel Strategy
- Set the Africa channel agenda across Traditional Trade, Modern Trade, HORECA/On-Premise, Convenience and emerging commerce, defining clear where-to-play and how-to-win choices.
- Translate shopper, customer and market intelligence into differentiated channel strategies, segmentation and execution standards.
- Integrate portfolio, price-pack architecture, RGM, RTM and innovation into channel strategies that drive conversion, affordability, premiumisation and profitable growth.
Lead End-to-End Commercial Integration
- Build and continuously strengthen the E2E way of working connecting strategy, demand creation, commercial planning, activation and execution.
- Establish quality standards and decision gates for priority growth platforms, ensuring plans are integrated, executable and commercially grounded.
- Partner closely with Marketing, Franchise, RGM, Digital, Supply Chain and Finance to eliminate hand-off gaps and improve the quality and speed of execution.
- Identify high-value opportunities, pilot in priority markets, prove impact and codify successful approaches into scalable Africa playbooks and toolkits.
- Build channel and E2E capabilities across Franchise and Bottling Partner teams, enabling markets to execute with increasing independence.
- Drive execution excellence through common frameworks, scorecards, insights and performance rhythms that improve decision quality without creating centre dependency.
Lead Through Partnership & Influence
- Build trusted partnerships with Franchise teams, Bottling Partners and key customers, bringing insight and thought leadership that improves commercial choices.
- Engage Bottling Partners at the appropriate strategic level while respecting Franchise ownership of day-to-day bottler relationships and local execution.
- Lead complex cross-functional and cross-market initiatives, influencing senior stakeholders and aligning the system behind fewer, bigger commercial priorities.
Experience & Requirements
- Significant progressive experience in commercial, channel, customer or sales leadership, ideally within FMCG or a similarly complex consumer environment.
- Proven experience developing and implementing multi-market channel strategies across diverse retail and customer environments.
- Strong understanding of Modern Trade, Traditional Trade, HORECA/On-Premise and emerging digital commerce.
- Strong commercial acumen with experience across RGM, portfolio and price-pack architecture, RTM, customer economics and execution.
- Demonstrated ability to lead complex cross-functional transformation across matrix organisations and multiple markets.
- Strong analytical and digital fluency, with the ability to translate market, customer and shopper insights into clear commercial choices.
- Proven ability to influence senior stakeholders, Franchise teams and Bottling Partners without relying on positional authority.
- Enterprise mindset with the ability to combine strategic depth, executional pragmatism and disciplined prioritisation.