- As our Senior Brand Manager, you'll drive brand growth through dedicated marketing campaigns and activities for Flash products and services within owned and/or partner channels.
Brand strategy and planning
- Drive product/service growth strategies through marketing
- Development and execution of annual marketing strategies and plans based on business strategy.
- Development of relevant brand strategies when necessary, including brand positioning and CI development
- Develop strategic approaches and campaigns for products/brands across relevant channels
- Works strategically with both internal stakeholders and external partners to develop and execute marketing strategies
- Identifies opportunities for brand evolution and change and instigates the necessary actions to achieve these
Product & channel ownership
- Custodian and owner of specific products/services and/or channels and key contact point for other business stakeholders
Campaign design, management and execution
- Custodian or co-custodian of particular product/channel growth
- Develop & launch product and brand campaigns, in line with the product & brand strategies
- Work with external partners and internal stakeholders to co-create marketing content across all touchpoints
- Write strategic, structured creative briefs with clear objectives and KPIs, and guide the start of the creative process.
- Evaluate creative work against the brand strategy and brief.
- Determine unique selling propositions with effective brand messaging to differentiate from competitors and incorporate into campaigns.
- Work with internal stakeholders (Marketing Operations; Digital & Performance; Field Teams) and relevant external stakeholders (Media, Production) and channel managers to execute product/brand campaigns across relevant channels.
- Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance.
- Responsible for media decisions and implementation.
- Enhance product/brand awareness on digital, social and events platforms.
- Accountable for budget management and the delivery of KPIs and agreed targets.
Market Research and Analysis
- Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
- Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
- Field visits/survey to understand routes to market and customer better.
- Uncover and share market intel & research competitors to be proactive & market-responsive.
Stakeholder Management & engagement
- Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
- Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
- Regular updates and reports to division GMs and marketing leads.
- Leads external partner meetings as the main marketing representative.
- Potentially oversee and manage a team of junior and mid-weight brand managers (team-dependent)
- Responsible for team learning, development and growth, which includes mentoring team members during live briefs and campaigns
- Responsible for setting achievable targets and ensuring that team members deliver on KPIs
- Delegation of tasks as per team capabilities and business requirements
- Operational management of team members
- Identify and propose solutions for key team challenges - individually & as a collective
- Gathers regular team feedback on leadership & management to constantly improve
- Sets the standard for the culture in the team in line with business culture and code of conduct.
Experience we're looking for
- Relevant bachelor or post-graduate degree/diploma with good results or proven experience in a marketing role.
- Minimum of 5+ years brand management/relevant advertising/marketing experience.
- Portfolio of work on one or more products/brands.
- Experience working with - briefing and guiding - creative teams & creative campaign development.
- Thorough understanding of brand positioning & strategy.
- Thorough understanding of foundations/pillars of effective marketing.
- In-depth insight into South African consumers and consumer behaviour.
- Experience in key marketing areas: Consumer insights; Channel marketing; Content marketing, Digital marketing.
- Management of project or marketing budgets.
- Experience using AI tools to assist research & workflow.
- Campaign analysis and reporting.
- Experience working in a fintech company
- Cross-industry experience
- Experience in varied businesses/business environments
- Experience working with main market consumer audiences
- Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
- Experience using eMarketing software and Google Analytics
- Experience integrating AI tools into workflow
You'll thrive in the Herd if you have
- Adaptable - able to change in a dynamic environment that isn't always predictable; able to work both independently and as a part of a team with a common goal.
- Creative strategic thinker - able to address and solve problems both logically and creatively.
- Confident communicator - can effectively communicate with and present to internal & external stakeholders.
- Analytical thinker - intent on analysing a situation to identify challenges & present relevant solutions.
- Flexible - willing to be flexible in their job role and work across disciplines to get things done.
- Approachable - communicates respectfully and maturely to rally support and cooperative behaviour.
- Open and fuelled by curiosity - open to new ideas, viewpoints and ways of working; different people, circumstances, and cultures.
- Works collaboratively - strong belief in the power of The Collective.
- Gets hands dirty - Likes to take initiative, identify opportunities and solve problems, from start to finish.
Perks that make your life easier
- Catered lunch four days a week for office-based team members.
- An open coffee bar and snacks.
- Employee Assistance Programme.
- Corporate Social Investment events and opportunities to give back.
- Free on-site parking.
- Access to LinkedIn Learning.
- Social events throughout the year.
- Group risk benefits.
- Flash Club, our employee engagement programme where you can earn up to five additional leave days by completing all categories within a cycle.