IntroductionSenior Brand ManagerJob Grade: D2Department: MarketingLocation: WaterfallEmployment Status: PermanentPurpose StatementThe position of the Senior Brand Manager is responsible for the overall marketing function, strategic direction and value creation of the brand in South Africa & African markets.Main Outputs and Responsibilities
Develop and implement an annual Marketing Plan
Manage the Marketing budget based on collection of Franchisee marketing royalties
Assume accountability for all national Marketing activities above & below the line
Management of Advertising agency & Marketing vendors
Management of the media plan, ensuring that expenditure and Brand objectives are delivered on
Accountability for Menu and New Product Development, building a two year innovation pipeline to meet brand objectives and ensuring accurate forecasts for promotions and new products to minimize write off costs
Drive Menu optimisation with regards to pricing strategy and menu mix to achieve targeted average GP's and deliver value to the brand's customer base and franchisees
Development and implementation of pricing strategies
Responsible for Packaging development
Management of all consumer research to gain consumer insights that drive strategic decisions
Implementation of best practices with regards Marketing Management and project Management
Co-ordinate and present the brand's Marketing plans at the National Franchisee Conference, National Franchise Forum meetings and Regional roadshows
Presenting overview of the brand's Marketing to all new Franchisees
Development & leverage of the digital and Social Media Strategy
Interface with Product, Training, Operations, New Business & Regions
Manage implementation of CRM strategies for the Brand, encouraging customer retention and customer loyalty
Provide a supportive Marketing role to the Retail and African markets
Prepare and present to EXCO, comprehensive quarterly Marketing updates
Ensure all Regional Marketing plans and local store Marketing campaigns align with the Brand Strategy
Ownership of the brand CI, ensuring development and implementation of Marketing collateral in line with Brand CI
Prepare statistical analysis to assist with decision making
Management of Public relations and sponsorships where relevant
A suitable tertiary qualification in Marketing, Communication or Advertising
A minimum of 5 years' experience in FMCG or Retail or the Fast Food Industry in a similar role
Previous franchising experience is preferable
Leading successful teams
Strong track record of successfully building brands
Has successfully managed people and teams
Management of budgets
Excellent interpersonal & presentation skills.
Ability to effectively communicate at all levels
Financial Acumen
Computer literate, above average PowerPoint and Excel skills
Proactive thinking
Multi-task orientated
Deadline driven
Excellent leadership ability
Strong analytical and strategic skills
Ability to work well under pressure
Project management skills
Management of budget