About the role

You'll partner with designers, marketers, product teams and business stakeholders to turn commercial challenges into clear, compelling communication for entrepreneurs, SMEs and established businesses. You won't simply execute briefs. You'll interrogate them, uncover the real business opportunity, and help shape the strategic and creative approach before the first line of copy is written. You'll also become a trusted custodian of the brand's voice for business audiences.

What you'll do

Develop strategic and creative thinking for B2B campaigns, connected to clear business and marketing objectives
Write compelling copy across direct marketing (email, SMS, WhatsApp), paid media (Google, Meta, LinkedIn), social, print and digital
Turn complex banking and financial concepts into simple, relevant communication
Create long form content such as thought leadership, case studies and business storytelling, alongside short form performance copy
Adapt messaging for different business audiences, funnel stages and channels without losing the core idea
Present and defend strategic and creative thinking to stakeholders
Refine work using feedback, client insights and performance data

What you'll bring

Senior copywriting experience with a strong B2B background
A solid understanding of the South African business landscape and how businesses make decisions
Experience in financial services, banking or fintech (a strong advantage)
The ability to move between big picture campaign thinking and detailed copy execution
Confidence across both digital and traditional channels, including brand storytelling and performance copy
A commercial mindset and genuine curiosity about South African businesses and entrepreneurs
A portfolio showcasing B2B or financial services work

Senior B2b Copywriter