Seed Portfolio & Product Development
- Identify market opportunities, customer needs and gaps in the seed market to develop competitive product solutions.
- Lead seed variety evaluation, field trials and performance assessments against competitor varieties.
- Coordinate multi-location trials and prepare technical reports to guide product selection and commercialization.
- Manage the seed portfolio, product positioning and product mix to maximize market potential and profitability.
Market Development & Commercial Growth
- Develop and implement strategies to expand the company's seed market presence across different regions.
- Identify new business opportunities, develop prospective customer accounts and strengthen existing customer relationships.
- Drive product launches, market penetration, promotional campaigns and other go-to-market initiatives.
- Develop and execute sales strategies, forecasts and annual revenue plans to achieve business targets.
Market Intelligence & Competitive Analysis
- Monitor market trends, customer preferences, competitor products, pricing and marketing activities.
- Gather and analyse customer feedback, field performance data and market intelligence to support business decisions.
- Provide management and suppliers with insights and recommendations on product performance and portfolio development.
Sales Team Development & Stakeholder Management
- Provide technical and commercial training to the sales team, customers and other relevant stakeholders on seed varieties and product applications.
- Build and maintain strong relationships with customers, suppliers and strategic market partners.
- Represent the company at agricultural exhibitions, trade fairs, field days, product seminars and other market-facing events.
Budgeting & Performance Management
- Develop and manage annual sales revenue budgets, product forecasts and new product projections.
- Monitor category performance against agreed sales, profitability and market development targets.
- Lead departmental staff performance management, coaching and mentoring to ensure achievement of agreed KPIs.
Qualifications & Experience
- Bachelor's degree in Agriculture, Horticulture or a related agricultural field.
- Minimum of 5 - 7 years' relevant experience in the seed industry covering product development, seed trials, market development, category management and commercial sales.
- Demonstrated understanding of seed varieties, crop production systems, product evaluation and market dynamics.
- Proven experience in developing and executing sales and marketing strategies and achieving commercial targets.