Sales Representative - Hospitality

About S&S

S&S is a vertically integrated textile solutions provider based in Ruiru, Kenya. We design, manufacture, and distribute innovative textile solutions across Sub-Saharan Africa through a diverse portfolio of brands, including Butterfly, Zuri, Uzi Bora, TexStyle, Asili, and the S&S Corporate Brand. Together, these brands serve distinct customer needs across consumer, fashion, lifestyle, and textile solution segments.

What Drives Us

Our purpose is to Empower Africa's Potential and Authenticity. We proactively provide exceptional customer solutions that leave customers feeling valued and fulfilled, with S&S as their preferred Textile Solutions Provider. Our team is Purpose Driven, Committed, Curious and Exponentially Driven, with the customer in mind always.

The Opportunity

The Hospitality market presents a significant growth opportunity for S&S. We are looking for a commercially driven salesperson who understands the hospitality market, knows where the opportunities sit, and can translate relationships and market knowledge into sustainable revenue growth. 

This role goes beyond maintaining existing customers. The Sales Representative will identify and unlock opportunities across hotels, Airbnb’s, lodges, hotel suppliers and other relevant hospitality customers, building a strong pipeline and converting opportunities into active, repeat business.

FIELD SALES MANDATE: Grow Revenue. Build Market Intelligence. Build Relationships. Customer Acquisition

Hospitality Market Mandate

• Map and prioritize hospitality market opportunities based on customer potential, buying requirements and commercial value.
• Identify and pursue hotels, lodges, Airbnb’s, hospitality groups, and other viable customers requiring textile solutions.
• Use existing market knowledge, networks and relationships to accelerate access to relevant decision-makers and opportunities.
• Build new networks and routes to market where relationships do not already exist.
• Understand customer requirements and develop relevant S&S textile solutions and commercial propositions.
• Track hospitality developments, refurbishment opportunities, new properties, purchasing cycles and other triggers that can create demand.
• Provide actionable intelligence on competitors, products, pricing, customer requirements and emerging opportunities.

Core Responsibilities

Revenue Growth & Customer Acquisition

• Own the external sales cycle from prospecting and qualification through proposal, negotiation, conversion and commercial growth.
• Build and maintain a healthy pipeline of qualified hospitality opportunities.
• Consistently identify and convert new hospitality customers.
• Deliver agreed revenue, gross profit, active-customer and repeat-customer outcomes.
• Grow existing accounts by identifying additional product and solution opportunities.

Market Development & Opportunity Creation

• Proactively identify where S&S should play within the hospitality market and how to win there.
• Identify opportunities before they become formal purchasing requirements wherever possible.
• Develop relationships with relevant decision-makers and influencers within target accounts.
• Continuously prospect beyond existing relationships to expand S&S's addressable hospitality market.
• Translate market knowledge into specific customer, product and revenue opportunities.

Customer Relationships

• Build credible, trusted relationships with hotel owners, procurement teams, general managers and other relevant commercial decision-makers.
• Develop a strong understanding of each customer's business, needs, buying cycle and decision-making process.
• Position S&S as a textile solutions partner rather than simply a product supplier.
• Maintain the level of customer engagement required to generate repeat and expanding business.

Market Intelligence Discipline

• Maintain current intelligence on customers, competitors, pricing, product requirements, developments and emerging hospitality opportunities.
• Monitor upcoming openings, expansions, renovations and other relevant commercial opportunities.
• Convert market observations into clear recommendations and commercial actions.
• Share intelligence consistently to help S&S make informed product, pricing and market-development decisions.

Commercial Quality & Execution

• Grow revenue responsibly while protecting gross profit, pricing, payment and credit standards.
• Prepare and progress customer proposals and commercial opportunities with appropriate internal teams.
• Maintain disciplined follow-through from opportunity identification through conversion.
• Escalate significant risks and opportunities quickly and ensure effective internal follow-through.

Monthly Accountability

• Revenue: Deliver the agreed monthly revenue and gross profit plan.
• New customers: Acquire and activate new hospitality customers against agreed targets.
• Pipeline: Maintain a credible pipeline of qualified hospitality opportunities with clear next actions.
• Conversion: Progress opportunities from prospecting through proposal, negotiation and conversion.
• Existing customer growth: Increase revenue, product penetration and repeat business within active accounts.
• Market expansion: Continuously introduce new qualified prospects and opportunities into the pipeline.
• Market intelligence: Provide regular intelligence on customers, competitors, developments, pricing and emerging opportunities.
• Commercial discipline: Maintain agreed pricing, payment, credit and escalation standards.

Candidate Evidence Required

Applications and interviews should provide specific examples, customer types or accounts, and measurable outcomes demonstrating:

• Proven sales experience within the hospitality market.
• A track record of identifying and unlocking new markets or commercial opportunities.
• Evidence of acquiring new customers rather than relying primarily on inherited accounts.
• Existing understanding of how hospitality customers buy textile products or related solutions.
• Ability to navigate hospitality decision-making structures and build relationships with the right commercial stakeholders.
• Examples of converting relationships or market intelligence into actual revenue.
• Evidence of growing repeat business and expanding existing customer accounts.
• Ability to independently build a pipeline, prioritize opportunities and close business.

What You Bring

• Proven hospitality market experience with demonstrable customer acquisition and revenue-growth results.
• Strong ability to unlock markets and create opportunities rather than wait for leads.
• A commercially useful network within the hospitality ecosystem.
• Strong prospecting, relationship-building, negotiation and closing capability.
• Ability to understand customer requirements and turn them into commercially viable textile solutions.
• Commercial curiosity and the instinct to continuously look for the next opportunity.
• Self-driven, resilient and comfortable operating extensively in the field.
• Strong commercial judgement, follow-through and accountability.

Our Expectations

• Understand and passionately execute the Company's strategy.
• Be commercially focused and driven by customer acquisition and revenue growth.
• Know your market and continuously expand S&S's access to it.
• Maintain strong field presence and stay close to customers and emerging opportunities.
• Turn relationships and market intelligence into measurable commercial outcomes.
• Build customer relationships based on trust, integrity and consistent delivery.
• Collaborate effectively with internal teams while retaining ownership of the commercial opportunity.
• Be accountable for revenue, relationships, pipeline and market intelligence.