Sales Representative (fmcg)

Key Performance Areas:

• Execute monthly call cycles on new and existing customers.
• Build and maintain strong customer relationships to drive sales growth and achieve targets.
• Influence customer orders and ensure accurate order placement within pricing guidelines.
• Conduct regular store visits to manage stock rotation, shelf standards, stock availability, product listings, pricing, and margins.
• Promote the full company product range and maximize product visibility.
• Manage stock returns, minimize credit notes, and resolve credit claims with relevant stakeholders.
• Communicate stock shortages and order-related issues promptly.
• Execute promotions, merchandising, displays, and ensure correct placement of promotional materials.
• Conduct price surveys, monitor competitor activity, and provide market insights.
• Identify and develop new business opportunities through prospecting and cold calling.
• Support stock forecasting and replenishment planning.
• Maintain effective partnerships with sales agents through joint trade visits, performance reviews, and regular communication.
• Deliver excellent customer service by resolving queries and conducting customer business reviews.
• Maintain accurate sales records, reports, and administrative requirements.
• Monitor stock-on-hand reports, escalate concerns, and attend company meetings.
• Provide regular feedback on customer needs, market opportunities, and sales performance.
• Stay informed on products and promotions and submit monthly trade and marketing reports highlighting display achievements.

Minimum Requirements:

• Grade 12 (Matric); relevant post-matric qualification will be advantageous.
• Minimum 3 years' sales experience, preferably in the FMCG industry.
• Valid driver's licence and computer literacy.
• Strong communication, relationship-building, negotiation, and customer service skills.
• Excellent planning, organisation, and time management abilities.
• Results-driven with strong attention to detail and the ability to manage multiple priorities.
• Able to work independently, collaboratively, and effectively under pressure.