Retail

Sales Officer Retail

Safal Group·Kisii, kenya·Full Time·Internship
RetailFull TimeInternship
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Description

Key responsibilities:

  • Attend to walk-in customers and respond to customer enquiries within agreed turnaround times, ensuring a professional and customer-focused experience.
  • Understand customer requirements and provide accurate product information, technical guidance, pricing, and suitable product recommendations to support informed purchasing decisions.
  • Drive sales conversion by proactively following up on customer enquiries and quotations, addressing customer concerns, and closing sales opportunities.
  • Achieve assigned daily, monthly, and annual sales targets in line with the company's sales plans and business objectives.
  • Identify opportunities to grow sales revenue, increase product uptake, and generate repeat business through effective customer engagement and relationship management.
  • Prepare accurate sales quotations in line with approved prices, discount structures, and applicable commercial guidelines.
  • Confirm customer payments and accurately capture approved customer orders in the system for processing and production, ensuring compliance with established procedures.
  • Maintain updated and authorised pricing and discount schedules for second-quality materials, ensuring that all sales are conducted within approved guidelines.
  • Coordinate with relevant departments, including Finance, Production, and Dispatch, to facilitate timely order processing, material availability, loading, invoicing, and resolution of customer issues.
  • Ensure accurate invoicing and proper documentation for all sales transactions, in accordance with company policies and procedures.
  • Monitor personal sales performance against assigned targets, maintain accurate sales records, and submit periodic sales reports highlighting performance, pending orders, and opportunities for improvement.
  • Deliver excellent customer service by handling complaints, resolving customer concerns promptly, and escalating issues where necessary to maintain customer satisfaction and loyalty.
  • Maintain a professional, clean, organised, and presentable sales counter and product display area.
  • Participate in monthly and annual stock-taking exercises and support accurate stock records and inventory control.
  • Adhere to company policies, approved pricing procedures, credit control requirements, and internal controls to minimise errors, revenue leakage, and unauthorised discounts.
  • Perform any other duties as may be assigned by management

Requirements

Qualifications Required

  • Minimum academic qualification: Diploma in Business Administration, Sales and Marketing, or a related business discipline.
  • Added advantage: Bachelor's degree in Business Administration, Sales and Marketing, or a related field.

Experience Required

  • General work experience: At least three (3) years of relevant sales experience.
  • Specific experience: At least one (1) year in a retail sales or customer-facing sales role.
  • Industry experience: Experience in manufacturing, building materials, steel, or a related industry will be an added advantage.

Key Competencies and Skills

  • Strong sales, negotiation, and customer conversion skills.
  • Excellent communication, interpersonal, and customer service skills.
  • Analytical skills, with the ability to interpret sales data and monitor performance against targets.
  • Good planning, organisation, and time management skills.
  • Conflict resolution and problem-solving skills.
  • Results-oriented, with a demonstrated ability to achieve sales targets.
  • Ability to work effectively in a fast-paced environment and respond promptly to customer needs.
  • Strong teamwork and collaboration skills.
  • Close attention to detail and accuracy in order processing and documentation.
  • Proactive, energetic, and enthusiastic approach to work.

Language Requirements

  • Fluency in English and Kiswahili, both written and spoken.

Computer Literacy

  • Proficiency in Microsoft Office applications, particularly Excel, Word, PowerPoint, and Outlook.
  • Experience using ERP systems, preferably SAP, for sales order processing, reporting, and customer transactions.

Personality Profile

  • Positive attitude and customer-focused mindset.
  • Collaborative and team-oriented.
  • Proactive, energetic, and enthusiastic.
  • Self-motivated, with a strong drive for results.
  • Responsive and able to work efficiently under pressure.
  • High level of integrity, accountability, and professionalism.

Key skills

BA/BSc/HNDDiploma

At a glance

Company

Safal Group

Location

Kisii, kenya

Employment

Full Time

Experience

Valid until

Not specified

Created

October 14, 2026