Sales Officer At Karishma Cdk Limited

We are seeking a proactive and results-driven Sales Officer to identify business opportunities, acquire new customers, and grow sales within assigned markets and territories. The Sales Officer will be responsible for prospecting potential customers, presenting company products, following up on sales opportunities, negotiating within approved commercial terms, and achieving agreed sales targets. The ideal candidate will have strong communication and negotiation skills, good commercial awareness, and the ability to build and maintain productive customer relationships.

Responsibilities

• Identify and develop new business opportunities within assigned markets, territories, and customer segments.
• Prospect and engage potential customers through visits, calls, referrals, networking, and other approved sales channels.
• Present and promote the company's products and services to prospective and existing customers.
• Understand customer requirements and recommend suitable products and solutions.
• Prepare and submit customer enquiries and quotation requests in line with approved pricing structures, terms, and company policies.
• Proactively follow up on leads, quotations, and sales opportunities to secure customer orders.
• Negotiate sales terms within approved limits and escalate requests requiring further authorization.
• Achieve agreed sales targets, customer acquisition objectives, and other assigned performance indicators.
• Build and maintain strong relationships with customers to encourage retention, repeat purchases, referrals, and account growth.
• Maintain regular contact with existing customers to identify additional sales opportunities and address commercial concerns.
• Coordinate with Client Services, Supply Chain, Production, and Accounts to support accurate and timely order fulfilment.
• Monitor customer orders and deliveries, providing necessary support to ensure a satisfactory customer experience.
• Follow up on outstanding customer payments in collaboration with the Accounts team and in line with approved credit terms.
• Maintain accurate and up-to-date records of leads, customer visits, sales activities, orders, and follow-up actions.
• Prepare periodic sales reports, forecasts, customer updates, and market feedback for management review.
• Monitor competitor activities, market trends, customer preferences, and pricing developments within assigned markets.
• Participate in sales meetings, customer visits, exhibitions, promotional activities, and other business development initiatives.
• Handle customer concerns professionally and escalate service, product, payment, or delivery issues to the appropriate department.
• Ensure compliance with company pricing policies, approval limits, customer terms, and sales procedures.
• Stay updated on the company's products, market developments, and sales best practices, and recommend improvements where necessary.

Competencies

• Proven work experience as a Sales Officer, Sales Representative, Business Development Officer, or in a similar commercial role.
• Minimum of five years' sales experience in the PVC piping industry.
• Strong sales, prospecting, presentation, and negotiation skills.
• Good commercial awareness, including pricing, customer terms, credit arrangements, and market dynamics.
• Ability to identify customer needs and convert sales opportunities into confirmed orders.
• Strong communication and interpersonal skills, with the ability to engage customers professionally.
• Ability to build and maintain productive relationships with customers and other business partners.
• Target-driven, self-motivated, and comfortable working with measurable sales objectives.
• Excellent organizational and time management skills, with keen attention to detail.
• Ability to plan customer visits, manage multiple opportunities, and prioritize sales activities effectively.
• Good problem-solving skills and the ability to respond professionally to customer concerns.
• Ability to work independently, collaborate across departments, and meet deadlines.
• Proficiency in Microsoft 365 (Outlook, Excel, Word, Teams) and ERP or CRM systems such as Dynamics 365.
• Willingness and ability to travel regularly within assigned territories.
• Integrity and discretion in handling customer, pricing, and commercially sensitive information.
• Bachelor's degree or HND in Business Administration, Marketing, Sales, or a related field preferred, but not mandatory.

Reporting Relationships

Reports to: Deputy Managing Director and General Manager.

Direct Reports: None.

Key Collaborations:

• Client Services, Supply Chain, Production, and Accounts.

Interactions

Internal:

• Client Services, Supply Chain, Production, and Accounts.

External:

• Clients, Distributors, and other Business Partners.