Sales Merchandiser

Key Responsibilities

• Visit assigned supermarkets across Nairobi to ensure products are properly displayed, correctly priced, and adequately stocked.
• Engage store managers and buyers to take orders, follow up on purchases, and coordinate timely product replenishment.
• Achieve agreed monthly sales, merchandising, and product visibility targets across assigned outlets.
• Introduce and promote new products, promotions, and additional product listings to supermarket management.
• Negotiate for improved shelf space, strategic product positioning, and promotional display opportunities.
• Set up and maintain shelf displays, promotional stands, and point-of-sale materials in line with brand guidelines and planograms.
• Monitor stock levels, check product expiry dates, identify stock gaps, and report out-of-stock items to the sales team.
• Build and maintain strong working relationships with store managers, buyers, and supermarket shelf staff.
• Monitor competitor products, pricing, promotions, and merchandising activities, providing regular market feedback.
• Submit daily outlet visit reports, order summaries, and photographs of product displays.
• Support in-store promotions, product demonstrations, and sampling activities.
• Plan and manage daily outlet visit schedules and routes to ensure effective coverage of assigned supermarkets.
• Identify opportunities to increase product sales, improve brand visibility, and grow business within assigned outlets.

Requirements & Qualifications

• KCSE certificate with a minimum grade of C- or equivalent.
• Certificate or diploma in Sales, Marketing, Business Management, or a related field is an added advantage.
• At least 1 - 2 years of proven experience in sales or merchandising, preferably within the FMCG industry.
• Previous experience working with supermarkets, retail outlets, or consumer goods distribution businesses.
• Demonstrated ability to meet sales targets and secure customer orders.
• Good knowledge of Nairobi supermarket outlets, retail operations, and distribution routes.
• Strong communication, negotiation, persuasion, and relationship-building skills.
• Good organizational skills, attention to detail, and the ability to work independently.
• Comfortable using a smartphone and basic applications such as WhatsApp, Excel, and digital reporting tools.
• Physically fit and able to handle stock and set up product displays.
• A valid driving licence is an added advantage.

Added Advantage

• Experience merchandising food, beverages, wines, household, or cleaning products.
• Existing knowledge of major supermarket chains and independent retail outlets in Nairobi.
• Experience negotiating product listings, shelf positioning, promotional spaces, and in-store visibility.
• Familiarity with FMCG distribution, stock replenishment, and retail order management processes.
• Experience conducting product sampling, demonstrations, and in-store promotional activities.
• Ability to use digital merchandising or sales reporting applications.

Key Competencies

• Strong sales orientation and commitment to achieving targets.
• Excellent merchandising and product presentation skills.
• Confident negotiation and persuasion skills, particularly when engaging store managers and buyers.
• Strong relationship-building and customer service abilities.
• Excellent attention to detail in identifying pricing errors, expired products, stock gaps, and display inconsistencies.
• Self-motivation, accountability, and the ability to take ownership of assigned outlets.
• Good planning, organization, and time management skills.
• Ability to work independently with minimal supervision.
• Reliability, integrity, and professionalism when handling stock, orders, and customer relationships.
• Adaptability, willingness to take feedback, and eagerness to learn and grow.