At Careers Verified, we go beyond narrowly defined client’s issues, we create opportunities for our clients, candidates, colleagues, collaborators, and the community. Through a network of diversified but highly complementary line of business, we help organizations find critical talent, access cutting-edge advice and get the innovative support they require to grow in a challenging market. We partner with businesses and organizations of varying size and structure across diverse sectors, such as Oil and Gas, Engineering, Finance, Telecom, FMCG, Legal, Technology, Healthcare, Travel and Aviation etc. to enhance business performance and to optimize for growth to achieve exceptional results. What sets us apart is the depth of our capabilities, creative problem solving approach and proven track record in our practice area combined with in-depth knowledge of the realities of the industries we serve.
We are recruiting to fill the position below: Job Title: Sales Manager - Personal Care (FMCG Experience Only)
Location: Kano Employment Type: Full-time
Description
We are seeking a highly experienced, strategic, and commercially driven Sales Manager with a minimum of 10 years' proven experience in the FMCG industry, specifically within the Personal Care segment.
The successful candidate will be responsible for driving revenue growth, expanding market share, strengthening distribution networks, managing key accounts, and leading the sales team to achieve the organisation's commercial objectives.
The ideal candidate must have extensive knowledge of the Personal Care market, including product distribution, retail operations, distributor management, trade marketing, and route-to-market strategies.
He/she must demonstrate a strong track record of developing and executing sales strategies, building high-performing sales teams, and delivering sustainable business growth.
Candidates without a minimum of 10 years' relevant FMCG sales experience, particularly in the Personal Care category, will not be considered.
Key Responsibilities
Develop and execute comprehensive sales strategies to drive revenue growth, market penetration, and profitability within the Personal Care business.
Lead and manage the sales team to achieve monthly, quarterly, and annual sales targets.
Drive nationwide or regional distribution and market expansion of personal care products.
Develop, manage, and strengthen relationships with distributors, wholesalers, retailers, supermarkets, and strategic key accounts.
Identify new business opportunities, distribution channels, and untapped markets to increase product availability and market share.
Oversee the development and implementation of effective route-to-market strategies.
Drive product visibility, merchandising, shelf positioning, and brand awareness across assigned markets.
Monitor market trends, consumer behaviour, competitor activities, and pricing strategies to identify business opportunities.
Develop and manage sales budgets, revenue forecasts, and commercial plans.
Oversee trade marketing activities, product promotions, market activations, and other sales-driving initiatives.
Monitor distributor performance, stock movement, product availability, and sales turnover to ensure effective market coverage.
Conduct regular market visits and business reviews to evaluate sales performance and identify growth opportunities.
Establish sales performance standards, monitor KPIs, and implement corrective measures where necessary.
Collaborate with Marketing, Finance, Supply Chain, and Operations teams to ensure efficient sales execution and product availability.
Prepare and present comprehensive sales performance reports, market intelligence, and strategic recommendations to management.
Ensure effective customer relationship management, credit control, and timely collection of outstanding receivables.
Identify, recruit, train, mentor, and develop sales personnel to build a high-performing commercial team.
Qualifications and Requirements
Bachelor's Degree or HND in Marketing, Business Administration, Sales Management, or any relevant discipline.
Minimum of 10 years' proven professional experience in FMCG sales, with significant experience specifically in the Personal Care industry.
Previous experience in a Sales Manager, Regional Sales Manager, National Sales Manager, or similar senior commercial position.
Strong knowledge of Personal Care products, including skincare, body lotions, soaps, deodorants, haircare, cosmetics, and personal hygiene products.
Demonstrated track record of achieving significant sales growth and expanding market share within the FMCG sector.
Extensive experience managing distributors, wholesalers, modern trade, general trade, and key accounts.
Strong understanding of distribution management, territory development, and route-to-market strategies.
Proven ability to lead, manage, and motivate large sales teams.
Excellent commercial, analytical, negotiation, and strategic planning skills.
Strong understanding of sales forecasting, budgeting, pricing, and revenue management.
Proficiency in Microsoft Office applications and sales performance management tools.
Willingness to travel frequently for business development and market supervision.
Key Competencies:
Strategic Sales Leadership
Personal Care FMCG Market Expertise
Business Development and Market Expansion
Distributor and Channel Management
Revenue Growth and Profitability Management
National and Regional Sales Operations
Trade Marketing and Brand Activation
Key Account Management
Sales Forecasting and Budget Management
Team Leadership and Performance Management
Market Intelligence and Competitive Analysis.
Salary N300,000 - N350,000 monthly.