The Sales Manager is responsible for leading and managing the sales team, developing sales strategies, driving revenue growth, and ensuring the achievement of the company's sales targets.
The role also involves monitoring team performance, identifying business opportunities, and ensuring effective sales operations.
Key Responsibilities
Develop and implement sales strategies to increase company revenue.
Set weekly, monthly and annual sales targets for the sales team.
Supervise, coordinate and monitor the activities of all sales officers.
Identify new business opportunities and develop potential markets.
Build and maintain relationships with major customers and business partners.
Monitor sales performance and ensure achievement of assigned targets.
Organize and lead weekly sales meetings and performance reviews.
Prepare and submit weekly and monthly sales reports to Management.
Identify sales challenges and recommend solutions for improved productivity.
Ensure the sales team has adequate knowledge of the company's products and services.
Coordinate with the technical and installation teams to ensure customer satisfaction and effective project delivery.
Support recruitment, training, onboarding and development of sales personnel.
Monitor compliance with company sales policies, pricing and commission structures.
Provide regular market updates and competitor analysis to Management.
Key Performance Indicators (KPIs)
The Sales Manager will be evaluated based on:
Overall departmental sales target achievement.
Total revenue generated.
Growth in customer base and market share.
Sales team productivity and performance.
Customer acquisition and retention.
Successful conversion of sales leads.
Effective management of the sales team.
Timely submission of performance reports.
Qualification and Requirements
Minimum of an HND or Bachelor's Degree in Marketing, Business Administration, Sales Management or a related discipline.
5 - 7 years of relevant sales experience.
At least 2 - 3 years in a sales supervisory or management position.
Experience in solar energy, renewable energy or technical sales is a strong advantage.