Sales Manager - Electric Forklifts & Material Handling Equipment

About the job

• We are seeking an experienced, high-performing Sales Manager - Electric Forklifts to drive business expansion across key industrial sectors in Nigeria. In this role, you will lead commercial efforts, build strategic B2B relationships, and capitalize on the growing demand for sustainable electric material handling solutions in warehousing, manufacturing, logistics, and FMCG sectors.

Key Responsibilities

• Revenue & Market Growth: Plan and execute strategic sales initiatives to meet and exceed ambitious revenue targets for electric forklifts and related material handling equipment.
• Key Account Management: Prospect, engage, and close sales with major enterprise accounts, corporate logistics providers, manufacturing hubs, and FMCG plants.
• Consultative Selling: Conduct client site assessments to evaluate operational material handling needs and recommend tailored electric fleet solutions.
• Market Intelligence: Analyze industry trends, competitor activities, and customer feedback to adapt commercial strategies and maintain a market lead.
• End-to-End Pipeline Oversight: Manage the full sales cycle from lead generation, technical product presentations, and commercial negotiations to contract execution and account onboarding.
• Cross-Functional Collaboration: Partner with after-sales, technical service, and logistics teams to ensure seamless equipment delivery and high customer retention.

Requirements & Qualifications

• Experience: 5+ years of proven sales experience in heavy machinery, material handling equipment, industrial vehicles, or capital equipment. Direct experience selling electric or diesel forklifts is strongly preferred.
• Industry Network: Existing network of industrial, warehousing, supply chain, and manufacturing clients across Nigeria.
• Technical & Commercial Acumen: Strong understanding of forklift specifications, fleet operational costs (TCO), and electric vehicle battery/charging infrastructure.
• Education: Bachelor's degree in Mechanical/Electrical Engineering, Marketing, Business Administration, or a related field.
• Skills: Superior negotiation, presentation, key account management, and pipeline forecasting skills.
• Mobility: Willingness to travel regionally for client consultations and site visits.