The Sales Executive (Trade) is responsible for driving sales through trade channels by developing and maintaining relationships with dealers, distributors, retailers, and other business partners.
The role involves achieving sales targets, expanding market coverage, ensuring product availability, and identifying new business opportunities.
Key Responsibilities
Develop and maintain strong relationships with dealers, distributors, retailers, and trade partners.
Drive sales and achieve assigned monthly and annual sales targets.
Identify and develop new customers and business opportunities within the assigned territory.
Visit customers regularly to promote products, take orders, and strengthen business relationships.
Monitor market trends, competitor activities, pricing, and customer preferences.
Ensure effective product distribution and availability across assigned trade channels.
Follow up on customer orders, deliveries, payments, and outstanding balances.
Negotiate sales terms and commercial arrangements within approved company guidelines.
Prepare and submit daily/weekly/monthly sales reports and market feedback.
Resolve customer complaints and ensure a high level of customer satisfaction.
Ensure compliance with company sales policies, procedures, and pricing guidelines.
Work closely with the Sales, Logistics, Finance, and Customer Service teams to ensure smooth order fulfillment.
Key Requirements
Bachelor's Degree / HND in Business Administration, Marketing, Sales, or a related field.
Minimum of 3years of relevant sales experience, preferably in trade sales, distribution, FMCG, consumer electronics, or retail.
Proven ability to meet and exceed sales targets.
Strong customer relationship and negotiation skills.
Good knowledge of the assigned market and trade channels.
Excellent communication, presentation, and interpersonal skills.
Ability to work independently and achieve results with minimal supervision.
Proficiency in Microsoft Office and basic sales reporting tools.
Willingness to travel extensively within the assigned territory.