- The role is responsible for generating qualified sales opportunities, converting prospects into active customers, growing cargo volumes and revenue, and maintaining strong customer relationships across the CFS market.
Sales & Business Development
- Identify, profile and prospect new customers and business opportunities within the CFS, logistics, shipping and cargo-handling market.
- Develop and maintain a structured database of prospective and existing customers.
- Conduct regular customer visits, calls, meetings and other business development activities.
- Generate qualified leads and actively convert prospects into customers.
- Develop individual sales plans aligned to agreed commercial priorities and targets.
Customer & Account Management
- Build and maintain strong relationships with existing and prospective customers.
- Develop a clear understanding of customers' cargo profiles, business requirements and service expectations.
- Maintain regular engagement with customers to identify opportunities for increased volumes and additional services.
- Identify opportunities for cross-selling and up-selling relevant CFS and related services.
- Monitor customer activity and proactively identify risks to retention or declining business.
- Follow up on customer concerns and coordinate resolution with the relevant internal teams.
Sales Pipeline & Conversion
- Maintain an accurate and up-to-date sales pipeline covering leads, prospects, opportunities, quotations, proposals and conversions.
- Ensure sales opportunities are actively progressed with clear next actions and expected closure dates.
- Follow up systematically on quotations, proposals, RFQs and other commercial opportunities.
- Record customer interactions, sales activities and opportunities in the approved CRM or sales tracking system.
- Monitor conversion performance and identify factors affecting successful or lost business.
Revenue & Cargo Volume Growth
- Achieve agreed individual sales, revenue and business development targets.
- Drive growth in CFS cargo volumes from both new and existing customers.
- Identify opportunities to increase business from existing accounts.
Market & Competitor Intelligence
- Monitor developments within the Mombasa port, CFS, shipping and logistics market.
- Track competitor activity, service offerings, pricing trends and customer movements.
- Identify emerging opportunities arising from changes in trade flows, cargo volumes and customer requirements.
Sales Reporting & Performance Management
- Prepare accurate and timely sales activity and performance reports as required.
- Track customer visits, prospects, leads, RFQs, proposals, conversions and revenue performance.
- Monitor individual performance against agreed sales and business development targets.
- Maintain accurate customer databases, sales trackers and CRM records
- Bachelor's degree in Sales, Marketing, Business Administration, Logistics, Supply Chain Management or a related field.
- Professional qualification in Sales and Marketing will be an added advantage.
- Minimum 3 years' experience in sales or business development, preferably within CFS, clearing and forwarding, freight forwarding, shipping, transport or a related logistics environment.
- Proven experience in B2B sales, customer acquisition and account development.
- Demonstrated experience in building and maintaining customer relationships.
- Experience working with CFAs, importers/exporters, shipping lines, cargo owners or other logistics stakeholders will be an advantage.
- Proven ability to work against sales, revenue or volume-based targets.
- Good understanding of the Mombasa port and logistics environment will be an advantage.