Sales Executive

• The Sales Executive will be responsible for generating student enrolments by converting prospective student enquiries into paid registrations across JSAID's academic and professional development programmes.
• The successful candidate will manage prospective students throughout the admissions journey, from initial enquiry and counselling to application, payment and registration.
• This role requires a commercially minded individual with excellent communication, persuasion, negotiation and follow-up skills.
• The ideal candidate must be comfortable working with sales targets, handling prospective students, managing a sales pipeline and consistently achieving monthly enrolment objectives.

Key Responsibilities

Sales and Student Enrolment

• Drive sales and enrolment for JSAID's professional interior design programmes.
• Convert prospective student enquiries into applications and paid registrations.
• Meet and exceed assigned monthly and quarterly enrolment targets.
• Proactively contact prospective students through phone calls, WhatsApp, email and other approved communication channels.
• Explain JSAID's programmes, course structure, fees, benefits and career opportunities to prospective students.
• Identify prospective students' needs and recommend suitable programmes.
• Follow up consistently with interested prospects until enrolment decisions are made.
• Maintain a strong pipeline of prospective students ahead of every quarterly intake.

Lead Management and Follow-Up

• Respond promptly to enquiries generated through social media, websites, digital advertising, referrals, events and other marketing channels.
• Contact new leads within the stipulated response time.
• Qualify leads based on their interests, career objectives, readiness and ability to enrol.
• Maintain regular communication with prospective students throughout the sales process.
• Follow up on incomplete applications, unpaid offers and pending registrations.
• Re-engage prospective students who have deferred or previously shown interest.
• Maintain an organised database of all assigned prospects.

Admissions Counselling

• Provide accurate information about JSAID's programmes and admission requirements.
• Conduct telephone and virtual counselling sessions with prospective students.
• Guide applicants through the admissions process.
• Explain programme expectations, duration, learning outcomes and payment arrangements.
• Coordinate with the Admissions Manager on applications requiring screening or further review.
• Ensure prospective students understand the next steps required to complete their registration.
• Escalate complex enquiries and complaints appropriately.

Sales of Short Courses and Other Programmes

• Promote and sell JSAID's short courses, executive education and specialised training programmes.
• Identify opportunities to cross-sell and upsell relevant programmes to prospective students.
• Support the marketing and enrolment of new programmes and professional development offerings.
• Participate in campaigns promoting workshops, masterclasses, certifications and other training opportunities.
• Work with the Head of Growth & Revenue to achieve sales targets across different programme categories.

CRM and Sales Reporting

• Record all prospective student interactions and follow-up activities in Zoho CRM.
• Update lead stages, application status, payment status and enrolment records accurately.
• Maintain complete and reliable sales records.
• Generate daily, weekly and monthly sales reports as required.
• Monitor personal sales performance against assigned targets.
• Identify prospects at risk of dropping out of the admissions pipeline and take appropriate follow-up action.
• Ensure no qualified lead is neglected or left without a documented next step.

Marketing and Business Development Support

• Participate in open days, roadshows, exhibitions, education fairs and promotional events.
• Support social media and WhatsApp campaigns by following up on generated leads.
• Encourage referrals from alumni, existing students and professional networks.
• Identify potential corporate, institutional and group enrolment opportunities.
• Provide feedback to the marketing team on common customer questions, objections and market demand.
• Suggest sales initiatives that can improve lead conversion and enrolment.

Student Onboarding and Handover

• Ensure that fully registered students are properly handed over to the relevant admissions and academic teams.
• Confirm that payment and registration requirements have been fulfilled before enrolment is recorded as completed.
• Provide newly enrolled students with accurate information about resumption dates and onboarding procedures.
• Support communication about the January School Readiness Programme where applicable.
• Maintain professional relationships with enrolled students and encourage positive referrals.

Requirements and Qualifications

Education

• Bachelor's degree or HND in Business Administration, Marketing, Sales, Mass Communication, Public Relations or a related discipline.
• Relevant professional sales or customer relationship management certifications are an advantage.
• Candidates with strong sales experience and a demonstrable record of achievement may also be considered.

Experience

• Minimum of 2 - 4 years' experience in sales, business development, admissions, customer acquisition or a related commercial role.
• Proven experience meeting or exceeding sales targets.
• Experience selling educational programmes, professional training, financial services, real estate or other high-consideration services is desirable.
• Experience managing leads and converting prospects into paying customers.
• Familiarity with CRM platforms, particularly Zoho CRM, is an advantage.

Required Skills and Competencies

The ideal candidate must possess:

• Excellent verbal and written communication skills.
• Strong persuasion, negotiation and closing skills.
• Confidence in making sales calls and conducting counselling sessions.
• Excellent telephone, WhatsApp and email communication etiquette.
• Strong customer relationship management skills.
• Ability to handle objections and convert hesitant prospects.
• Strong follow-up and time-management skills.
• Ability to work with targets and under pressure.
• Good presentation and interpersonal skills.
• Strong organisational and record-keeping abilities.
• Basic digital marketing and social media awareness.
• High levels of professionalism, integrity and accountability.

Key Performance Indicators (KPIs)

The Sales Executive will be assessed based on measurable sales and enrolment performance.

• Monthly Enrolment Target: Achievement of assigned monthly paid student registration targets.
• Revenue Generation: Total fees collected from students and programme participants personally converted.
• Lead Conversion Rate: Percentage of qualified leads converted into paid registrations.
• Lead Response Time: Timely response to new enquiries within the school's approved service standard.
• Follow-Up Compliance: Consistent and documented follow-up on assigned prospects.
• CRM Compliance: Accurate and up-to-date recording of all sales activities in Zoho CRM.
• Pipeline Management: Maintenance of a healthy pipeline of qualified prospective students.
• Payment Conversion: Effective follow-up on applicants with pending or incomplete payments.
• Programme Diversification: Contribution to enrolments across short courses, executive programmes and other offerings.
• Customer Experience: Positive feedback from prospective and newly enrolled students.

Performance Expectations

• The successful candidate will be assigned individual monthly and quarterly sales targets.
• Sales performance will be measured against actual paid registrations and collected fees, not merely enquiries or verbal commitments.
• Every assigned lead must be properly recorded and managed in Zoho CRM.
• The Sales Executive must maintain consistent follow-up with prospects and provide accurate admissions information.
• Failure to meet agreed targets will trigger performance reviews and appropriate improvement measures.

What We Offer

• Competitive salary.
• Performance-based sales incentives and commissions.
• Professional development and training opportunities.
• Opportunity to grow within a leading African design education institution.
• Exposure to the education, creative and professional development industries.
• A performance-driven environment with opportunities for career advancement.