About the RoleWe are looking for a driven and customer-focused Sales Executive to grow new business, strengthen existing customer relationships and consistently achieve sales and margin targets. The role requires a proactive salesperson who is comfortable prospecting for new accounts, maintaining an existing customer base, conducting regular client visits and managing the full sales process from enquiry through to order and follow-up. The successful candidate will be highly organised, commercially aware and committed to delivering excellent customer service.Key ResponsibilitiesSales & New Business Development
Identify and develop new business opportunities.
Prospect for new customers and open new accounts.
Secure a minimum of 3 new buying customers per month.
Build and maintain strong relationships with existing customers.
Identify opportunities to grow revenue within current accounts.
Recommend suitable products and solutions based on customer requirements.
Achieve agreed monthly sales and margin targets.
Maintain a minimum 30% gross profit margin, where applicable.
Identify market trends, competitor activity and new product opportunities.
Provide management with relevant market and customer feedback.
Customer Relationship Management
Maintain regular communication with customers to understand their requirements.
Conduct regular face-to-face customer visits.
External sales representatives should aim to visit a minimum of 3 customers per week.
Follow up consistently on quotations, orders and customer requirements.
Resolve customer queries and complaints professionally and promptly.
Maintain strong long-term customer relationships.
Provide a high standard of service across telephone, email and face-to-face interactions.
Sales Administration & Order Management
Prepare and send quotations promptly.
Process customer orders accurately and efficiently.
Confirm stock availability, pricing and delivery expectations.
Communicate stock shortages or changes to customers.
Maintain accurate and up-to-date customer information.
Coordinate with internal teams regarding stock, customer requirements and delivery.
Maintain accurate sales records and documentation.
Assist with customer account and debtor queries where required.
Pipeline, Reporting & Planning
Maintain accurate records of sales activity and customer interactions.
Submit call sheets, activity plans, travel logs and other required sales reports.
Monitor personal sales performance against monthly targets.
Provide regular updates on customer activity, opportunities and buying trends.
Use available sales information and reports to identify opportunities for revenue growth.
Maintain disciplined follow-up on all open opportunities.
Market & Product Awareness
Develop a strong understanding of the company's product offering.
Keep up to date with market, product and technology developments.
Attend product and sales training as required.
Identify changing customer requirements and communicate potential opportunities to management.
Maintain awareness of competitor activity and industry developments.
Experience & Requirements
Minimum 3 years' experience as a Sales Executive or in a similar sales position.
Proven ability to generate new business and grow existing accounts.
Strong prospecting and follow-up ability.
Previous experience within a distributor, reseller or dealer environment would be advantageous.
Strong sales, persuasion and negotiation skills.
Good commercial and customer-service awareness.
Comfortable working towards monthly sales and margin targets.
Strong administrative and record-keeping ability.
Competent using general office software, email and sales/order-processing systems.
Valid driver's licence and reliable own transport are essential for an external sales role.
Key Skills & Competencies
New Business Development
Account Growth
Relationship Management
Prospecting
Negotiation & Closing
Customer Service
Sales Target Achievement
Commercial Awareness
Problem Solving
Time Management
Planning & Organisation
Attention to Detail
Administration & Reporting
Strong Written & Verbal Communication
Self-Motivation
Accountability
Teamwork
Personal AttributesThe successful candidate should be:
Proactive and self-motivated.
Confident and articulate.
Professional and presentable.
Customer-focused.
Resilient and comfortable working under pressure.
Highly organised and deadline-driven.
Persistent with follow-up.
Able to take ownership and initiative.
Accurate and process-driven.
Positive, polite and professional.
Willing to learn and develop product and industry knowledge.
Performance MeasuresPerformance will be measured against agreed KPIs, including:
Monthly sales target achievement.
Gross-profit performance.
New customers acquired.
Existing account growth.
Customer visits and sales activity.
Quality and consistency of follow-up.
Customer service.
Accuracy of sales administration and reporting.
Pipeline development.
Overall contribution to revenue growth.
Desired Skills:
Sales Executive