We are seeking a proactive and target-driven Sales Associate to promote and sell the company's fast-moving consumer goods (FMCG) within assigned territories. The successful candidate will be responsible for developing relationships with retailers, wholesalers and distributors, generating sales, expanding product availability and ensuring effective market coverage. The ideal candidate must be results-oriented, possess good communication and negotiation skills, and be willing to undertake regular field activities.
- Promote and sell the company's products to retailers, wholesalers, distributors and other potential customers within assigned territories.
- Identify and develop new sales opportunities to expand the company's customer base and market reach.
- Conduct regular field visits to retail outlets and other sales points to generate orders and drive product sales.
- Build and maintain good relationships with existing and prospective customers.
- Ensure adequate product visibility and availability across assigned sales territories.
- Monitor stock levels at customer outlets and communicate replenishment needs where necessary.
- Implement approved sales promotions and marketing activities to drive product demand.
- Work towards achieving assigned daily, weekly and monthly sales targets.
- Monitor competitors' activities, pricing and product offerings, and provide relevant market feedback to management.
- Follow up on customer orders, payments and product deliveries to ensure timely fulfilment.
- Maintain accurate records of sales activities, customer visits and transactions.
- Prepare and submit regular sales reports to the Sales Manager.
Qualifications and Requirements
- OND, HND or Bachelor's degree in Marketing, Business Administration or a related field.
- 1 - 2 years of experience in sales, preferably within the FMCG industry.
- Must possess a valid driver's licence and be able to drive confidently.
- Good communication, interpersonal and negotiation skills.
- Ability to build and maintain customer relationships.
- Basic understanding of retail distribution and FMCG sales operations.
- Ability to meet sales targets and work independently.
- Good knowledge of assigned market areas and willingness to travel for field activities.
- Basic computer skills and ability to prepare sales reports.
- Sales and Negotiation Skills
- Customer Relationship Management
- Market and Territory Coverage
- Communication Skills
- Product Promotion and Merchandising
- Target Orientation
- Time Management and Accountability