Sales & Marketing Executive

Job Purpose

• The Sales and Marketing Executive will be responsible for driving business growth through effective sales generation, market development, client acquisition and relationship management.
• The role requires a commercially driven and results-oriented professional with a strong understanding of the Health Maintenance Organisation (HMO) industry and the ability to identify business opportunities, develop strategic partnerships and convert prospective clients into sustainable revenue streams.
• The successful candidate will contribute to the organisation's revenue growth objectives, strengthen its market presence, expand its corporate client portfolio and promote Health Assur Limited's products and services to prospective and existing clients.

Key Responsibilities

Business Development and Revenue Generation:

• Identify, prospect and develop new business opportunities across corporate organisations, SMEs, institutions and other potential market segments.
• Generate qualified business leads and proactively convert prospects into paying clients.
• Develop and implement effective sales strategies to achieve assigned revenue and business acquisition targets.
• Prepare and deliver compelling business proposals, presentations, quotations and HMO solutions to prospective clients.
• Drive corporate health insurance subscriptions and expand the organisation's membership and client portfolio.
• Identify opportunities for business expansion, strategic partnerships and new market penetration.

Client Acquisition and Relationship Management:

• Establish and maintain strong relationships with prospective and existing corporate clients, brokers, intermediaries and business partners.
• Conduct client meetings, presentations, negotiations and follow-ups to facilitate business conversion.
• Understand clients' healthcare needs and recommend appropriate HMO plans and service offerings.
• Ensure effective client onboarding and coordinate with relevant internal departments to facilitate seamless service delivery.
• Maintain regular engagement with clients to promote retention, renewals, referrals and long-term business relationships.
• Address client enquiries and coordinate the resolution of complaints in collaboration with relevant departments.

Market Research and Competitive Analysis:

• Conduct market intelligence and competitor analysis to identify emerging trends, customer needs and business opportunities.
• Identify potential industries, organisations and geographical markets for business expansion.
• Monitor competitors' products, pricing strategies and market positioning.
• Provide actionable market insights and recommendations to improve the organisation's competitive advantage.
• Maintain an updated database of prospective clients, business leads and market opportunities.

Marketing, Branding and Corporate Visibility:

• Promote Health Assur Limited's products, services and value proposition through appropriate marketing channels.
• Support the development and execution of marketing campaigns, corporate presentations, promotional activities and brand awareness initiatives.
• Leverage digital platforms, networking opportunities, industry events and professional engagements to generate business leads.
• Represent the organisation professionally at business meetings, exhibitions, conferences and networking events.
• Collaborate with the marketing team to develop effective promotional materials and sales communication strategies.

Sales Reporting and Performance Management:

• Develop and maintain a structured sales pipeline, ensuring consistent prospecting, follow-ups and conversion activities.
• Prepare periodic sales reports detailing leads generated, prospects engaged, proposals submitted, contracts secured, revenue generated and conversion rates.
• Monitor progress against assigned sales targets and implement corrective actions where necessary.
• Maintain accurate records of client interactions, negotiations, business proposals and sales transactions.
• Provide regular updates to the Head of Sales and Marketing on business opportunities, prospective deals, challenges and revenue projections.
• Ensure proper documentation and timely submission of sales and marketing reports.

Internal Collaboration and Operational Support:

• Work closely with Provider Management, Medical Operations, Underwriting, Claims, Finance and other relevant departments to ensure effective client service delivery.
• Coordinate the preparation of client-specific proposals and ensure that proposed solutions align with the organisation's operational capabilities and pricing framework.
• Maintain professional standards, confidentiality and compliance with organisational policies and applicable regulatory requirements.
• Undertake other sales and marketing-related responsibilities as may be assigned by the Head of Sales and Marketing.

Key Performance Indicators (KPIs)

Performance will be assessed against measurable business and operational deliverables, including:

• Achievement of assigned monthly, quarterly and annual sales and revenue targets.
• Number of qualified business leads generated.
• Number and value of new corporate accounts acquired.
• Lead-to-client conversion rate.
• Value of proposals submitted and contracts secured.
• Client retention and contract renewal rate.
• Growth in HMO membership and corporate client portfolio.
• Effectiveness of client relationship management and customer satisfaction.
• Accuracy and timeliness of sales reports and pipeline updates.
• Contribution to market expansion, brand visibility and strategic business development initiatives.

Qualifications and Experience

• Bachelor's Degree in Marketing, Business Administration, Economics, Mass Communication or any other relevant discipline.
• 3 - 5 years' relevant experience in sales, marketing or business development, preferably within the HMO, healthcare, health insurance or financial services industry.
• Demonstrable experience in corporate sales, B2B business development and client acquisition.
• A proven track record of meeting or exceeding sales targets will be an added advantage.
• Professional certification in Marketing, Sales or Business Development will be an added advantage.

Required Competencies and Skills:

• Excellent business development, prospecting and negotiation skills.
• Strong communication, presentation and interpersonal skills.
• Commercial awareness and a results-driven mindset.
• Ability to identify, pursue and convert business opportunities.
• Strong relationship management and networking abilities.
• Proficiency in Microsoft Office applications and CRM tools.
• Excellent reporting, analytical and problem-solving skills.
• High level of professionalism, integrity, confidence and personal initiative.
• Ability to work independently, manage competing priorities and deliver results under pressure.

Personal Attributes:

• The ideal candidate must be articulate, confident, presentable and commercially astute, with the professional finesse required to engage senior executives, corporate decision-makers and prospective business partners.
• The individual must demonstrate initiative, resilience, accountability and a strong passion for business growth.