Sales & Marketing

Sales & Business Development Manager

CDL Human Resource·Nairobi, kenya·Full Time·Remote
Sales & MarketingFull TimeRemote
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Job Purpose

  • Our client is seeking an experienced, commercially driven and results-oriented Sales & Business Development Manager with a strong background in healthcare technology, digital health solutions or medical imaging systems.
  • The successful candidate will be responsible for driving business growth, expanding market presence and developing strategic partnerships with hospitals, diagnostic centres and healthcare institutions.
  • The role will focus on commercialising digital radiology solutions, AI-powered diagnostic technologies, teleradiology services and healthcare technology platforms that enhance medical imaging workflows and improve access to specialist radiology services.

Key Responsibilities

Sales & Business Development

  • Develop and implement sales strategies to achieve revenue growth, profitability and market penetration targets.
  • Identify and pursue new business opportunities among hospitals, diagnostic centres and healthcare networks.
  • Drive sales of digital radiology solutions, teleradiology services and healthcare technology platforms.
  • Manage the entire sales cycle, including prospecting, client presentations, solution demonstrations, proposals, negotiations and contract closures.
  • Develop and maintain a strong sales pipeline and convert prospects into long-term commercial accounts.
  • Explore opportunities for strategic partnerships and business expansion within the healthcare sector.

Digital Radiology & Healthcare Technology Solutions

  • Promote and commercialise:
  • Teleradiology and remote radiology reporting services.
  • AI-powered medical imaging and diagnostic solutions.
  • Picture Archiving and Communication Systems (PACS).
  • Radiology Information Systems (RIS).
  • Digital imaging and DICOM-based solutions.
  • Cloud-based medical imaging platforms.
  • Radiology workflow management and reporting solutions.
  • Understand the technical capabilities, clinical applications and commercial benefits of digital radiology solutions.
  • Conduct product demonstrations and presentations to hospital management, radiologists, radiographers and healthcare professionals.
  • Translate technical features into practical business and clinical benefits for prospective customers.
  • Work closely with technical and clinical teams to develop appropriate solutions for healthcare institutions.

Market Development & Strategic Partnerships

  • Identify emerging opportunities within the digital health, medical imaging and healthcare technology markets.
  • Develop relationships with public and private hospitals, diagnostic centres, healthcare groups and specialist medical facilities.
  • Research competitor activities, market trends and customer needs to inform commercial strategies.
  • Represent the organisation at healthcare conferences, medical exhibitions, radiology forums and industry networking events.
  • Build strategic partnerships that support market penetration and sustainable business growth.

Client Relationship & Account Management

  • Establish and maintain strong relationships with hospital CEOs, medical directors, radiologists, heads of radiology, IT directors and procurement managers.
  • Understand customer requirements and recommend appropriate digital radiology solutions.
  • Manage key accounts and negotiate service agreements, subscriptions and long-term commercial contracts.
  • Drive customer acquisition, retention, satisfaction and account expansion.
  • Coordinate with implementation, technical support and clinical teams to ensure successful onboarding and service delivery.

Revenue Growth & Commercial Management

  • Develop annual sales budgets, revenue forecasts and business development plans.
  • Drive recurring revenue through service contracts, subscriptions and strategic client partnerships.
  • Monitor sales performance, profitability, customer acquisition costs and conversion rates.
  • Identify opportunities for upselling, cross-selling and expanding existing accounts.
  • Prepare regular sales reports, market intelligence updates and commercial performance presentations for management.

Team Leadership & Performance Management

  • Lead, coach and motivate the sales and business development team.
  • Set individual and departmental sales targets and monitor performance against agreed KPIs.
  • Develop a commercially focused, customer-oriented and high-performing team.
  • Provide coaching on solution selling, strategic account management and business development.

Requirements

Qualifications & Experience

  • Bachelor's degree in Business Administration, Sales & Marketing, Information Technology, Biomedical Engineering, Health Informatics or a related field.
  • At least 5 - 8 years of relevant sales and business development experience within healthcare technology, digital health, medical imaging or healthcare solutions.
  • At least 3 years in a sales leadership, business development or key account management position.
  • Proven track record in B2B sales involving hospitals, diagnostic centres or healthcare institutions.
  • Demonstrable experience selling one or more of the following:
  • PACS and RIS solutions.
  • Teleradiology services.
  • Digital medical imaging platforms.
  • AI-powered healthcare or diagnostic solutions.
  • Healthcare IT systems and software.
  • Medical imaging equipment and associated digital solutions.
  • Experience managing complex institutional sales cycles and negotiating commercial agreements.
  • Existing relationships within the healthcare and hospital sector will be an added advantage.

Key Skills & Competencies

  • Strong commercial acumen and business development capabilities.
  • Excellent B2B sales, negotiation and contract-closing skills.
  • Good understanding of digital radiology and medical imaging technologies.
  • Ability to communicate technical solutions to non-technical decision-makers.
  • Strong relationship management and stakeholder engagement skills.
  • Strategic market development and account management capabilities.
  • Excellent presentation, communication and networking skills.
  • Strong analytical, forecasting and reporting abilities.
  • Results-oriented with the ability to work independently and achieve ambitious targets.

Ideal Candidate Profile

  • The ideal candidate will be a commercially strong healthcare technology professional who understands how hospitals and diagnostic centres operate and has successfully sold technology-driven solutions to healthcare institutions.
  • Candidates with direct experience in PACS, RIS, teleradiology, digital imaging, healthcare IT, AI-powered diagnostics or medical imaging technology will be strongly preferred.

Key skills

BA/BSc/HND

At a glance

Company

CDL Human Resource

Location

Nairobi, kenya

Employment

Full Time

Experience

Valid until

Not specified

Created

November 10, 2026