We are seeking an experienced and analytical Sales Analyst to join a leading global FMCG company based in Cape Town.The successful candidate will be responsible for analysing sales performance, customer trends and market data to provide valuable commercial insights. The role involves developing reports and dashboards, monitoring KPIs, supporting sales forecasting and identifying opportunities to improve business performance.This position is ideal for someone who enjoys working with data, developing meaningful reports and dashboards, and translating complex information into practical business recommendations.Key Responsibilities
Analyse sales, customer, brand, channel and market data to identify trends, opportunities and performance gaps.
Develop, maintain and improve sales reports, dashboards and performance trackers.
Monitor sales performance across regions, brands, customers and sales representatives.
Prepare daily, weekly, monthly and quarterly management reports.
Support sales forecasting, budget tracking and scenario planning.
Develop and monitor key performance indicators (KPIs) and sales targets.
Extract, consolidate and validate data from CRM systems, customer portals and external data providers.
Maintain accurate customer databases and sales representative call cycle information.
Work closely with Sales, Finance, Brand and Trade Marketing teams to provide commercial insights.
Prepare presentations and performance reports for senior management.
Identify opportunities to improve reporting processes, data accuracy and business efficiency.
Support internal teams with the effective use of reporting tools and dashboards.
Bachelor's degree in Commerce, Finance, Economics, Marketing, Business Analytics or a related field preferred.
Approximately 5 years' experience in Sales Analytics, Commercial Analytics, Business Intelligence or a similar role preferred.
Advanced Microsoft Excel skills.
Strong Microsoft PowerPoint and reporting skills.
Proven experience in sales reporting, data analysis, forecasting and KPI monitoring.
Experience working with large datasets and developing reports or dashboards.
Strong numerical, analytical and problem-solving abilities.
Good understanding of CRM systems, data management and reporting processes.
Excellent communication and presentation skills.
Ability to interpret complex data and translate findings into actionable business recommendations.
Previous experience within the FMCG or liquor industry.
Experience with Power BI or similar business intelligence and dashboarding tools.
Knowledge of systems such as Eyona, Geo Rep, Nielsen, Aztec (IRi) or Britehouse.
Honours degree or relevant postgraduate qualification.
Desired Skills:
Sales Analytics
Data Analysis
Business Intelligence
Sales Forecasting
KPI Reporting
Dashboard Development