Ev Showroom Operations & Sales Manager
full-time
Job Overview
As the EV market evolves, purchasing a vehicle is no longer just a transaction but an educational experience.
The successful candidate will be responsible for ensuring smooth showroom operations, implementing targeted sales strategies, managing local lead channels, and continuously training sales advisors on EV technology, battery specifications, charging solutions, and objection handling.
Key Responsibilities
Oversee daily showroom presentation, ensuring floor vehicles, interactive technology displays, and charging demonstration stations are clean, functional, and fully operational.
Manage display inventory and test-drive fleet readiness, ensuring daily compliance with state-of-charge protocols, vehicle cleanliness, and scheduling systems.
Set, monitor, and achieve monthly and quarterly sales targets for new EVs, accessories, extended warranties, and home charging packages.
Lead lead-generation activities across digital, social media, and walk-in channels while tracking conversion rates at every stage of the sales pipeline.
Provide direct sales support for high-value prospects, complex negotiations, and deal closures.
Analyze weekly performance metrics, including KPIs, lead conversion rates, and test-drive-to-sale ratios, and adjust strategies to maximize revenue.
Assist in organizing local community events, EV test-drive pop-ups, and showroom workshops to increase brand awareness and showroom foot traffic.
Ensure a premium, seamless buying experience from the first point of contact to final delivery and vehicle handover.
Key Performance Indicators (KPIs)
Vehicle Sales Targets
Lead-to-Test-Drive & Test-Drive-to-Sale Conversion
Staff Retention & Quota Achievement
Showroom Audit Compliance
Requirements & Qualifications
Bachelor's Degree in Business Administration, Marketing, or related field, or equivalent practical experience.
3 - 5+ years' experience in retail operations/sales management, preferably automotive, consumer electronics, premium retail, or EV.
Strong understanding of electric vehicle technology, charging infrastructure, and market trends.
Proven ability to recruit, mentor, train, and retain a high-performing sales and operations team.
Excellent communication and presentation skills.