Sales Admin Manager At Wacot Limited

To provide administrative leadership and operational support to the Sales function by managing sales administration, order-to-cash operations, distributor documentation, claims, billing, reporting, fleet coordination, customer complaint resolution and cross-functional coordination. The role ensures efficient processes, accurate reporting, policy compliance and effective stakeholder management.

JOB DUTIES / RESPONSIBILITIES / ACCOUNTABILITIES

SALES ADMINISTRATION & ORDER MANAGEMENT

• Manage end-to-end sales administration processes across assigned regions.
• Ensure accurate & timely processing of primary &secondary orders, Collection, reconciliation.
• Maintain distributor and customer master data, pricing records, credit limits and supporting documentation.
• Monitor order fulfilment performance, resolve processing issues and ensure compliance with company policies and audit requirements.

BILLING, CLAIMS & SCHEME ADMINISTRATION

• Supervise billing activities to ensure accurate and timely invoice generation with minimal errors.
• Manage trade promotion, rebate, discount and scheme claim processing.
• Validate distributor claims against approved scheme guidelines and supporting documents.
• Coordinate settlement with Finance and distributors and ensure timely closure of approved claims.

SALES MIS, REPORTING & DATA ANALYTICS

• Lead preparation of daily, weekly, monthly and annual sales reports and dashboards.
• Monitor sales performance, distributor productivity, outlet coverage, product mix and execution KPIs.
• Ensure data accuracy and integrity across ERP, SFA, DMS and reporting platforms.
• Provide commercial insights and recommendations to support management decision-making.
• Track reporting timelines and establish corrective actions for recurring data-quality gaps.

FLEET & OPERATIONAL SUPPORT MANAGEMENT

• Oversee fleet operations supporting sales and distribution activities.
• Monitor vehicle availability, utilisation, maintenance schedules, fuel consumption, driver performance and policy compliance.
• Ensure timely allocation of vehicles for field sales and distribution operations.
• Track fleet-related costs and recommend efficiency improvements.
• Monitor service-provider performance where third-party fleet operations are used.

CUSTOMER COMPLAINT & SERVICE COORDINATION

• Manage the customer complaint logging, tracking, escalation and resolution process.
• Coordinate with Sales, Customer Service, Supply Chain and distributors to resolve complaints within agreed timelines.
• Analyse recurring issues, recommend corrective actions and prepare periodic complaint-trend reports.
• Monitor service levels and complaint-resolution turnaround time.

CROSS-FUNCTIONAL COORDINATION & COMPLIANCE

• Act as the key liaison between Sales, Finance, Supply Chain, Customer Service and HR.
• Support distributor onboarding, documentation, credit setup and system activation.
• Coordinate sales-related payroll inputs, incentive administration and employee records where required.
• Ensure compliance with company policies, statutory requirements, data-confidentiality standards and audit controls.
• Support sales reviews, meetings, training events, logistics and continuous process improvement.

PEOPLE MANAGEMENT & CAPABILITY DEVELOPMENT

• Lead, coach and develop Sales Administration team members.
• Set clear performance objectives, conduct regular reviews and address performance gaps.
• Build capability in systems, reporting standards, controls and administrative processes.
• Promote accountability, accuracy, collaboration and customer-service excellence.

KEY PERFORMANCE INDICATOR

• Order processing turnaround time and order fulfilment rate.
• Claims settlement turnaround time and scheme-spend accuracy versus budget.
• Sales reporting accuracy, completeness and timeliness.
• ERP/SFA/DMS data-quality score.
• Distributor onboarding turnaround time.
• Fleet availability, utilisation and cost efficiency.
• Customer complaint resolution rate and turnaround time.
• Audit compliance score and stakeholder satisfaction.

Requirements

• Bachelor's degree or HND in Business Administration, Accounting, Finance, Statistics, Sales, Marketing or a related discipline.
• Postgraduate degree or relevant professional qualification is an advantage.
• Completion of the National Youth Service Corps (NYSC) programme, where applicable.
• Minimum of 7-10 years of FMCG experience in Sales Administration, Commercial Operations, Sales Support,, Customer Service or Sales Operations, including at least 3 years in a managerial or supervisory role.
• Strong practical experience with ERP, DMS, SFA, Power BI and Microsoft Office applications.
• Demonstrated experience managing distributor administration, billing, claims and order-to-cash processes.