Key Responsibilities: Develop and execute retention marketing strategies to improve customer loyalty, engagement and repeat purchases Plan and manage customer lifecycle campaigns, including onboarding, re-engagement, win-back and loyalty programmes Manage multi-channel campaigns across email, SMS, WhatsApp and other digital platforms Analyse customer behaviour, campaign performance and engagement data to identify opportunities for improvement Develop personalised marketing campaigns to strengthen customer relationships and reduce customer churn Collaborate with marketing, CRM, sales and product teams to improve the overall customer experience Monitor key performance indicators, including customer retention rates, churn rates, repeat purchases and customer lifetime value (CLV) Requirements: Bachelor's Degree in Marketing, Communications, Business or a related field Minimum 3+ years of experience in retention marketing, CRM, lifecycle marketing or customer engagement Experience developing and executing multi-channel marketing campaigns Strong analytical skills with the ability to interpret customer data and campaign performance Knowledge of CRM and marketing automation platforms such as Salesforce, HubSpot, Braze or Klaviyo Excellent written and verbal communication skills Strong understanding of customer behaviour, segmentation and personalised marketing strategies A results-driven mindset with a passion for customer experience and building long-term customer relationships Why Join Our Talent Pool? By registering with us, you'll gain access to exciting future opportunities with reputable organisations across South Africa, particularly within industries such as e-commerce, fintech, retail, technology and FMCG. Whether you're looking for your next career move or simply want to stay connected to the market, we'd love to hear from you. Connect with us on and Register your CV to create a profile or to view all our Jobs in Information Technology. One of the best Developer Recruitment Agencies in Cape Town. Let us assist you with your IT careers. For Further C# Developer jobs, C++ Developer jobs, Java Developer jobs, .Net Developer careers, Angular Developer and Full stack developer jobs.