Retail Sales Manager

Position Summary

• The Retail Sales Manager is responsible for driving retail growth, ensuring profitability, maintaining safety standards, and leading retail teams across multiple service stations.

Key Responsibilities

• Ensure monthly sales budgets are achieved across all retail zones.
• Monitor profit and loss (P&L) by station and control expenses to maintain profitability.
• Oversee financial reporting, including stock counts, cash counts, and monthly financial situation reports. Plan and manage equitable product distribution through effective order planning and follow-up. Conduct risk assessments across all retail outlets. Ensure compliance with safety procedures and the prompt reporting of accidents and near misses. Submit weekly activity reports and monthly visit summaries.
• Recommend new dealer appointments and propose new retail plots or franchise opportunities.
• Monitor competitor activity and provide insights to support management decisions.
• Lead and supervise Retail Sales Executives. Organize training and refresher programmes for station staff and dealers.
• Implement incentive schemes to motivate dealers and staff.

Qualifications and Requirements

• Bachelor's degree in business administration, Marketing, or a related field.
• A master's degree or relevant professional certification in sales or marketing is an added advantage.
• Minimum of 10 years' proven experience in retail sales and management.
• Experience in the downstream oil and gas sector is highly preferred.
• Proven record of achieving sales targets and managing retail operations across multiple outlets.
• In-depth knowledge of petroleum products, including AGO, PMS and Lubricant.
• Strong understanding of retail sales strategies, customer service principles, and Nigerian market dynamics.