Retail

Retail Channel Manager

WATU Credit·Lagos, Nigeria·Full Time·Contract
RetailmanagerFull TimeContract
-Closes Dec 21, 2026

WATU is a focus-driven, customer-centric company that believes everyone deserves the opportunity to be an entrepreneur and achieve their ambitious goals in life. As Africa’s fastest-growing Asset Finance Company, we see the continent’s bright and prosperous future and want to be part of making it a reality. Our vision is to provide asset financing for motorcycles and three-wheelers to those who understand when provided with the right tools, they can fulfil their dreams and the needs of their families and community.

We are recruiting to fill the position below:

Job Title: Retail Channel Manager

Location: Lagos Job type: Full-time

Description

Do you want to become a part of our ambitious and creative team of smart individuals, make a difference, and do you have what it takes? Then read on and apply for this exciting opportunity!

General Roles:

Retail Channel management: Represent WATU and drive its best interests to different retail stakeholders by providing them with resources to drive in-store channel sales. Profile retail stores based on the existing and new network for Watu in-store sales drive and growth.

In-store Agent management: Manage productivity of all in-store agents for daily sales drive across all dealer network, ensuring continuous sales growth alongside set KPIs

Specific Roles:

Customer-facing touchpoint at the Retail Shop

Marketing role: Provide company and product awareness to potential and existing retail dealers.

Sales Role: Manage and grow the entire sales network through in-store representatives across all dealer network

Training and coaching: Continue to train, empower and coach in-store agents on expected sales drive, onboarding process and exceptional service delivery.

Responsibilities Onboarding

Ensure the retail stores and adopting to compliant onboarding practices

Drive timely reconciliations and settlements.

Work in designated multiple locations to onboard and grow the retail channel and support in-store agent productivity.

Customer Service:

Demonstrate and display the Watu brand standard.

Present and sell our Watu partners’ products/services to new retail store partners by maintaining positive business relationships with our Teams, Partners, and customers to ensure future sales and a good customer experience.

Support in the resolution of customer problems and complaints to maximize satisfaction.

Administrative:

Tracking and management of sales performance.

Channel management and reporting on productivity per Retail dealers in all states, regions and clusters.

Requirements What are we looking for:

You are passionate about our mission to empower entrepreneurs

You bring at least 3 Years of working experience within the asset financing (Mobile) industry as a full-time employee or consultant on a frontline business relationship management role.

Strong verifiable retail channel relationship with active retail stores across Nigeria.

Self-motivated with high energy and ability to prioritize, meet deadlines and flexibility to adopt fast-paced and dynamic working environments

Excellent communication skills and ability to build rapport, work and blend with a team of individuals from diverse backgrounds

Excellent interpersonal skills with a team spirit to go the extra mile and assist other team members to achieve common goals

Ethical, compliant professional with no criminal record.

Knowledge, skills, and qualifications required:

Bachelor's degree in Business, Business Administration preferred

Three years of working experience within the asset financing (Mobile) industry

Technical understanding of the CRM system

Proficient with Microsoft Office Suite

Behavioral skills:

Customer Focus – deliver and maintain a high level of customer service with both our internal and external customers.

Ownership – treat Watu as your own company and make decisions that would benefit us all, aligned with our company values – with a clear focus on delivering on the agreed KPIs

Respect – display respect and maintain respectful relationships within our Watu teams and our customers and partners.

Integrity – operate openly and transparently with our teams, customers, and partners – Act with Integrity.

Empowerment – Learn and grow with Watu. We empower our employees to be the leaders our people want to follow. We empower our employees by giving them the opportunities to learn and grow together. We empower each other by sharing knowledge and embracing a positive mindset.

At a glance

Company

WATU Credit

Location

Lagos, Nigeria

Employment

Full Time

Work style

Contract

Experience

manager

Valid until

December 21, 2026

Created

October 21, 2026