The Research Analyst will support the bank's strategic growth by driving market research,business insights, customer intelligence, and performance analysis across the Bank'soperations.
The role is responsible for gathering and analysing data to support businessdecisions, identify market opportunities, improve customer experience, and strengthen thebank's competitive positioning within the financial services industry.
The role will work closely with business units to provide actionable insights that supportproduct development, branch expansion, customer acquisition, financial inclusion initiatives,and operational efficiency.
Key Responsibilities
Research & Market Intelligence:
Conduct market research and competitor analysis within the banking and microfinance sector to identify trends, risks, and growth opportunities.
Gather and analyse customer data, branch performance metrics, and market intelligence to support strategic decision-making.
Monitor industry developments, regulatory changes, and financial inclusion trends affecting the MFB landscape.
Develop periodic research reports, dashboards, and insight presentations for management review.
Support customer satisfaction surveys, market penetration studies, and business performance assessments.
Analyse customer behaviour and transaction patterns to provide recommendations for improved service delivery and customer retention.
Collaborate with business teams to assess the viability of new products, services, and target markets.
Insights, Reporting & Stakeholder Engagement:
Design and maintain reporting templates, dashboards, and performance tracking tools.
Present research findings and strategic recommendations clearly to both technical and non-technical stakeholders.
Support decision-making through timely and accurate business intelligence reporting.
Engage with internal stakeholders to understand information needs and provide analytical support.
Contribute to business transformation and customer experience improvement initiatives.
Ensure data accuracy, confidentiality, and compliance with the bank's policies and regulatory standards.
Qualifications & Requirements
Bachelor's Degree in Economics, Statistics, Business Administration, Finance, Data Analytics, or related fields
Master's degree or relevant professional certification is an added advantage.
3 - 5 years' experience in research, business analysis, or performance management within the banking or financial services sector.
Previous experience in a Microfinance Bank, Commercial Bank, Fintech, or consulting environment is an added advantage.
Strong analytical and problem-solving skills with the ability to interpret complex data.
Proficiency in Microsoft Excel, Power BI, Google Sheets, or other data visualization/reporting tools.
Knowledge of financial services operations, customer analytics, and market research methodologies.
Strong report writing, presentation, and communication skills.
Ability to manage multiple priorities in a fast-paced environment.
Detail-oriented with strong organizational and stakeholder management skills.