Regional Sales Manager Inland

• Our client, a growing FMCG distribution business, is seeking an experienced and results-driven Regional Sales Manager to lead sales performance across the Inland region.
• This is a high-impact role suited to a commercially astute sales leader who can develop regional sales strategies, grow revenue across multiple channels, strengthen key account relationships and lead a geographically dispersed field sales team.
• The successful candidate must be comfortable balancing strategic planning with hands-on field involvement, while consistently delivering measurable sales growth in a competitive environment.

Key Responsibilities

• Develop and execute regional sales strategies to achieve revenue and growth targets across all five provinces.
• Drive new business development and expand distribution across retail, wholesale, forecourt and independent trade channels.
• Build and maintain strong relationships with major retail groups, including SPAR, Pick n Pay and Shoprite, as well as forecourt groups.
• Negotiate ranging, promotional activities and trading terms with key accounts and regional decision-makers.
• Lead, coach and develop the regional field sales team, including sales representatives and merchandisers.
• Establish clear performance targets, monitor KPIs and address performance gaps.
• Improve sales coverage, product availability, merchandising standards and in-store execution.
• Monitor competitor activity, pricing, market trends and new business opportunities.
• Prepare accurate sales reports, forecasts and performance updates for senior management.
• Work closely with Finance, Marketing and Operations to support sales growth, stock availability, promotional execution and debtor management.

Minimum Requirements

• At least 5 years' experience in regional sales management or senior key account management within FMCG.
• A proven track record of delivering measurable sales growth, supported by figures and clear examples of achievements.
• Direct experience managing major retail accounts such as SPAR, Pick n Pay and/or Shoprite at buyer or regional decision-maker level.
• Experience growing sales across major forecourt groups, independent trade and wholesale channels.
• Demonstrated experience leading and managing a field sales team.
• Strong commercial acumen, including pricing, margins, trading terms and profitability.
• Good analytical skills, including sales reporting, forecasting and KPI management.
• A relevant qualification in Sales, Marketing, Business Management or a related field (BCom, National Diploma or equivalent).
• A valid driver's licence, own reliable vehicle and willingness to travel extensively throughout the region.
• Must be based in Gauteng, within the Johannesburg or Pretoria area.

Advantageous Experience

• Exposure to regulated consumer goods or similar fast-moving product categories.
• Established relationships with retail buyers, forecourt groups, wholesalers and independent retailers across the Inland region.
• Experience working with distributors or sub-distributors.
• Experience in a business experiencing rapid growth or expanding its market presence.
• Experience launching new products and securing product ranging.
• Familiarity with CRM or ERP systems.