Retail

Regional Sales Manager At Sonia Foods Industries

Sonia Foods Industries·Oyo, nigeria·Full Time·Onsite
RetailFull TimeOnsite
-

Summary

  • We are seeking an experienced and dynamic regional sales manager with a strong background in the fast-moving consumer goods (FMCG) industry, at least 10 years, 3 years as Region Sales Manager (RSM) in FMCG
  • . The role involves overseeing sales operations within a defined region, leading a team of sales professionals, driving revenue growth, and ensuring the execution of strategic plans to achieve business goals.

Key Responsibilities

Sales Strategy & Planning:

  • Develop and implement regional sales strategies aligned with company objectives.
  • Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.

Team Leadership & Development:

  • Lead, train, and motivate the regional sales team to achieve targets and enhance performance.
  • Conduct regular performance reviews and provide coaching and development plans.

Revenue & Profitability Management:

  • Achieve regional sales targets, ensuring profitability and market share growth.
  • Monitor and manage budgets, pricing, and promotional activities to maximize ROI.

Customer Relationship Management:

  • Build and maintain strong relationships with key clients, distributors, and retailers.
  • Address customer concerns and ensure high levels of customer satisfaction.

Reporting & Analysis:

  • Prepare and present regular sales reports, including forecasts, KPIs, and market analysis.
  • Use data-driven insights to optimize sales strategies and improve performance.

Compliance & Execution:

  • Ensure adherence to company policies, ethical standards, and regulatory requirements.
  • Execute national campaigns and ensure brand visibility and presence at the regional level.

Key Performance Indicators (KPIs)

  • Regional sales growth
  • Market share improvement
  • Team performance and retention
  • Customer satisfaction levels
  • Budget and expense management.

Qualifications & Skills

  • Education: Bachelor's Degree in Business Administration, Marketing, or a related field (MBA preferred).
  • Experience: Minimum of 7-10 years of sales experience in the FMCG sector, with at least 3 years in a leadership role.
  • Leadership Skills: Proven ability to lead, inspire, and manage a high-performing sales team.
  • Sales Acumen: Strong understanding of FMCG sales processes, distribution channels, and retail dynamics.
  • Analytical Skills: Excellent data analysis and decision-making skills with a results-oriented mindset.
  • Prior experience in thein the same area(s).
  • Communication: Strong interpersonal, negotiation, and presentation skills.
  • Tech Savvy: Proficiency in CRM tools, Microsoft Office Suite, and sales performance software.
  • Travel: Willingness to travel extensively within the region.

Key skills

BA/BSc/HNDMBA/MSc/MA
Apply Now
Send your CV along with a cover letter tocareers@blumedistribution.com

Please use the job title as the subject line of your email.

At a glance

Company

Sonia Foods Industries

Location

Oyo, nigeria

Employment

Full Time

Work style

Onsite

Experience

Valid until

Not specified

Created

September 18, 2026

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