Elkris Group of Companies isan innovative, indigenous Nigerian corporate group specializing in healthy food manufacturing, health supplements, and healthcare services. The group operates key subsidiaries including Elkris Foods, Elkris BioHealth, and PreDiagnosis International.
We are recruiting to fill the position below:
Job Title: Regional Sales and Marketing Manager – North
Locations: Kaduna and Kano Employment Type: Full-time
Job Description
We are seeking a highly driven, commercially astute and results-oriented Regional Sales and Marketing Manager – North to lead our sales, distribution and market expansion activities across Northern Nigeria.
The successful candidate will provide strategic and operational leadership for regional sales and marketing activities, drive market penetr
ation, expand outlet coverage, strengthen distribution channels and ensure the achievement of regional sales targets.
Key Responsibilities
Develop and execute regional sales and marketing strategies aligned with the Company's business objectives.
Lead, supervise and manage Area Sales and Marketing Leads (ASMLs), Customer Sales Representatives (CSRs) and other regional sales personnel.
Drive market expansion, outlet onboarding and active outlet coverage across assigned territories.
Build and strengthen distribution channels, route-to-market structures and direct-to-retail operations.
Drive regional sales volume, revenue growth, product availability, visibility and market share.
Monitor outlet productivity, average drop size (ADS), repeat orders and overall sales performance.
Identify new market opportunities, monitor competitor activities and develop strategies to improve market penetration.
Support the recruitment, deployment, coaching and development of regional sales personnel in collaboration with Human Resources.
Monitor distributor performance, stock availability, order fulfilment, trade debt and collections.
Plan and execute trade marketing activities, market activations and product awareness campaigns.
Conduct regular market visits and ensure effective field execution and accountability.
Prepare and present accurate weekly and monthly regional sales performance reports, forecasts and business reviews.
Requirements
Bachelor's degree in Business Administration, Marketing, Economics or a related discipline.
7–10 years' relevant experience in sales and marketing, preferably within the FMCG industry.
Demonstrable experience managing regional or multi-territory sales operations.
Proven track record of achieving ambitious sales targets and driving market expansion.
Strong experience in distributor management, general trade, direct-to-retail sales and route-to-market execution.
Experience managing large field sales teams, including sales supervisors and frontline sales representatives.
Strong commercial acumen, negotiation, leadership and people-management skills.
Excellent analytical, reporting and performance-management capabilities.
Ability to work with sales dashboards, CRM systems and other sales performance management tools.
Willingness to travel extensively across assigned territories.
Key success expectations: The successful candidate will be expected to demonstrate measurable results in:
Regional sales volume and revenue growth.
Outlet onboarding and market expansion.
Sales team productivity and manpower deployment.
Distribution effectiveness and outlet coverage.
Average drop size and repeat purchases.
Trade marketing execution and brand visibility.
Timely reporting, accountability and performance management.
What we are looking for
We need a commercially aggressive, strategic and hands-on sales leader who understands the dynamics of the FMCG market, can build high-performing sales teams, develop distribution networks and translate business objectives into measurable regional growth.